Anton Belyaev from Therr Maitz: “The biggest mistake is to believe that you are the best. Believe it, and you can immediately go into the sunset. Anton Belyaev about Therr Maitz’s plans to conquer the West and his attitude towards the new “Voice” Anton Belyaev interview

It was a little scary because the format was new, people were unfamiliar, main channel countries. I was afraid of finding myself in hostile territory and having to try on a completely different role. Because, despite all the possible bonuses, you could get into trouble. Although it seems to me that I got myself into trouble. (Laughs.) I try to understand what is happening, but with such crazy activity it is difficult.

Do you have a strategy for further development?

The main task is to bring people to my group. To show that I have a whole team of musicians behind me, all of whom are talented, beautiful, sing and play great. That we have joint creativity and life besides “The Voice”. There is not much time - 2-3 months. In six months, new heroes will appear, there will be new project. These are the rules of the game.

Two weeks after being posted on YouTube, it had 400 thousand views. And the second version was edited with an emphasis on Therr Maitz.
You need to be in time during this period.

Coming out in April new album your group. Why is he second in number, but first in essence?

The first album Sweet Oldies (2010) is a pop product. It is clear that we are not trying to get on every radio with this album, but it is aimed at being easily perceived.

Is anyone helping with the release?

We didn't commit ourselves to any label, but we started collaborating with the big English publishing company Believe. The thing is that the label, when creating an artist, also makes money from concerts. What good does this do me? If they bet multimillion laser show, this would be understandable, but there is no such practice here.

I registered an account myself and posted the album on iTunes. I received $400–600 a month, but this is not the money that I want to earn. On the other hand, this is not the kind of music that is worth buying. This is a computer control rehearsal, designer lounge music, applique from beautiful pictures. I put it together in 2010 from old tracks, which I’m not too ashamed of.

Are you planning a tour of Russia?

A large Moscow agency, which was involved, in particular, with Zemfira’s Russian tour, came to us with an offer. Now we are talking about 40 cities and sites from 2 to 5 thousand places. And we responded to this offer with joy, although previously we were involved in concerts ourselves. But it is difficult to control their quality.

Often we are simply deceived. They say: the hall will be like this, the sound will be like this, people will be allowed in freely, tickets will be sold at this price. Then an update comes from the fan base: a poster was hung in the city, where it says “Anton Belyaev” instead of Therr Maitz and they also put the logo of the show “The Voice” on top. We arrive, and it turns out that this is not a club, but a restaurant, the deposit for a table starts from 10 thousand rubles. As a result, there are “furs” sitting in the hall, but what should we do? It seems they sent us photographs, and in them everything was different. We're tired.

The hotel cannot be located in the same building as the karaoke. There should be dark curtains on the windows - we sleep during the day. A restaurant should not be a canteen, after which all my boys are forced to take pills for heartburn. This is bad, because you have to work in the evening, and everyone is angry.

They began to offer three times more concerts than before. In December 2013 there were 44 invitations, and this is physically impossible. You can't make all the money. I don't want to play all the concerts in the world in a year and then die. I still want to live, so I can play two concerts, even three, a week.

I want an ideal world. And you do nothing, and a lot of performances, and all the time relaxed, rested. I want to come to the concert - and how to bang. But in the end everything happens a little on the limit.

Have your relationships within the group changed due to the surge in popularity?

Not at all. Maybe the chain of command has become a little stricter - not in the sense that I have become more of a boss, but in the sense that the responsibility has increased. This can't be rock 'n' roll in its purest form. Whiskey is removed from the rider simply because there is no such thing as now we have played, and then we rest. We don't rest.

In general, do you have an easy character?

Superficially easy, yet not easy. I am quite principled, I have positions from which I do not retreat. It's difficult for those around me. And it shows up strongly in work. Not everyone can stand it, because it is constant control and tyranny. No one around me has an opinion. That is, they express it, and I suppress it.

Attempts to play family with musicians are, in principle, doomed to failure. If I start intentionally throwing consolidation parties, it won't be right. So far everything is happening naturally.

In December, you led the hit parade with Vera Brezhneva on Channel One. Are there any other TV projects planned with your participation as a presenter?

I'm not ready to format my personality. And everything that doesn’t force me to do this suits me perfectly. I'm ready and cooking show lead if it's funny. So far there is an agreement on a talk show about music on Channel One. I will communicate with people on a topic that I understand.

I’ll try not to be a critic until the end, because it’s important to me how I look in front of the musicians.

What if Nikolai Baskov comes?

I think this program will be in a different format. But even if he comes, I will ask him the questions that interest me. Why, Kohl? I'm ready to ask this and want to hear the answer. Why do you do everything like this? Explain to us. Why do you make videos like this? Why is the quality of the music so high?

Are you done with producing?

I haven’t given up on this, I just don’t understand when to continue. Let's say we worked with Polina Gagarina, she writes beautiful songs on English. There was a serious creative process, and at the same time some pop music was flopping around, which eventually shot out of every iron. And that’s it, she didn’t have time for this. Now she realized that she wants to work, but I can’t.

They say about you that as a sound engineer you are a cool “firm” - what does this mean?

This probably means my attitude towards work. I care what I do. And so every time - for $500, and for significantly more. I also recorded quite a lot of unpleasant chansons. This is a craft. With current technology, it's not difficult to make bad music. (Laughs.) Just so as not to drown, but it seems that it passed.

Your wife helps you with your business. Is it true that she quit her job for this?

The two most difficult roles are mine and hers. I, as an infantryman, constantly run with a machine gun, they just tell me - hit to the right, and I hit. And Yulia, in general, takes all the blows. Something always needs to be monitored. She is on equal terms with everyone, and the demand from her is the same.

And how does she feel?

This is stressful for all of us, but it would probably be worse if I sat in unwashed underpants at home at the computer, shouted that I was a genius, banged my fist on the table and earned 10 thousand rubles. My wife is my number 1 fan, as is my mother. They share this place. And it's very invigorating. In my current state, it is important to have such a psychological haven. I understand who I am doing all this for. When you see that someone really feels good from it, everything is more justified.

You said that when you met Yulia, you promised to sing to her while standing on the table.

Magdalene's Aria from Jesus Christ Superstar. I don't know why this occurred to me, because I don't sing this song. I still have to.

“Ours,” said Anton Belyaev, when the audience, without any conductor’s waves, signs or winks, continued instead of Anton, who suddenly fell silent, with Bob Marlev’s “No woman, no cry.” One of the most bright participants project "Voice" Anton Belyaev and the group "Therr Maitz" gave their first concert in Petrozavodsk. And they promised to return.

Anton admitted that such a “philharmonic” format is new for Therr Maitz, but this is what makes it interesting. He also said that he was very worried when he went to the “blind” audition for “The Voice.”

“I always look like I’m sure of everything, but in reality everything is not so inside... I assumed that Polya would simply recognize me and therefore turn around, but, you understand, that would be a fiasco for me.” Not because Polya, but because I just found out. And when everyone turned around... I honestly didn’t expect it at all.

— What is happening in your life now?

- What you see. We are trying to sit on several chairs at once: that is, to deal with what happened after “The Voice”, and to remain faithful to what we have done and are going to do next. This, of course, is not easy, because the schedule is tight, we are even trying to refuse open concerts for the near future, but there are concerts that cannot be refused - all sorts of intra-structural and financial stories. It turns out that we are still in tour schedule, and we need to finish the record, this is very important for us.

— “The Voice” helped a lot, thanks to this project, our song was the best-selling song on Russian iTunes for seven days. We were very surprised by this, as well as by everything that is happening to us now. We came to the project for ourselves, we just wanted to plunge into it - it’s clear that we were hoping for some kind of response from the public, but what happened was very surprising for us. We, as musicians, have stopped believing in people, but it turns out that everything is wrong - everything is normal.

— Are you used to popularity now?

“It’s impossible to get used to this.” I participated in different projects, V successful projects, but was never the center, the “face” of something. Playing the role of “chief” is a lot of stress for me. People are happy to see you all the time - how can you get used to this? This is not very normal at all. Today, by the way, there was a wonderful note, but it didn’t fall into my hands, the guys hid it somewhere, and there was something like “Fear God, what are you singing at all, you need to go to the Paralympic Games.” And it is this note that I want to keep, it is important. Knowing show business, I think that there should be more of this - this is normal, otherwise everything turns out too sweet.

— It seems to me that you are such a musician that it’s difficult to even find fault with anything...

- This has nothing to do with it... Well, how can I tell you... I follow the forums, and there are people who are waiting for some superstar to rise on our stage. And then it turns out that the superstar is not at all what they imagined and they begin to “drown” her. It’s a normal process, we, in general, stick to this, because it’s impossible to be completely “in chocolate” all the time. When all this started, on the day when I woke up and suddenly saw that both the janitor and the ice cream man began to smile at me, everyone started saying: “Yes, man, you’re just like a genius,” I realized that I could believe it and stop doing anything at all. This is my biggest fear. And there was no one who would spit on me. Therefore, these sprouts (I’m talking about the note in which they ask to fear God and not sing) sober me up, and this is very good. It seems to me that the biggest danger of all this fallen popularity is not photographs with fans, not autographs, not flattering speeches. What makes a person a “goat” is that he begins to believe 100 percent in his own perfection – there are no questions left for himself, and that’s all.

— Did you really get into music at the age of five, when your mother said: decide everything for yourself, son?

- Well, yes, it’s really like that. I went to athletics, boxing and somewhere else, but in two training sessions. At the skating rink I was afraid that before becoming a figure skater, you first need to learn how to fall, in boxing I held out until the first hit in the nose, in the pool it was scary to go deep into the water, in gymnastics I saw how a girl made a bridge and realized: no, I don’t do that I'll do it, it's even worse. In general, somehow something was not going well everywhere. Then, apparently, it was in line music school, and there everything was decided. In general, I wanted to play the drums, but they only accepted me from the age of eight, so they told me: they say, learn the piano for now, and then transfer to the drums. But the drums remained a dream.

— And you immediately liked studying music?

- You know... There is a lyrical or cosmic part, I don’t know how to say it, but if it comes, then you, in general, are in pleasure. But in order to own and manage this part, you just need to “pump up your muscles”, just work, and this is a routine. It’s hard to exercise every day, and I can’t like it - I want to play football, walk the dog, ride a sled... I ended up with the guys in the yard asking my mother if my dog ​​would go out for a walk, not me - everyone just stopped believe that I can go out for a walk.

— You went into jazz at the age of 13. Why jazz?

- Something went wrong - I don’t know... Dislike, probably, for the system.

- They write that you were just an uncontrollable teenager, a hooligan - is this true?

- I’m still a hooligan. And in childhood it was just self-affirmation.

— It’s important for you where to perform – in such, let’s say, academic halls or in clubs?

— Important, but not essential. What happened in Petrozavodsk is for us new format, we are just mastering it. Great Hall, the audience is in armchairs, this philharmonic atmosphere is new to us, but very interesting.

— How do you like our audience?

- I think she’s beautiful! Moreover, considering that we don’t know each other yet - most know three or four songs that they heard in “The Voice”. And those who continued further heard several more of our compositions - we do not have a new record, and it is still difficult for the listener to get any idea about us, about our music.

— You were not offered to become a showman on television - you have already tried yourself in this role.

- Well, yes, it was such an experimental approach, and this story will continue, but it will be in a slightly different format: less pop music - more talk about music.

- How do you feel about comparing you to Sting?

- This didn’t happen three months ago - I’m already used to it. I once “opened my mouth” for the first time simply because my colleagues didn’t come to work and I had to wriggle out in front of the audience - it was Sting. Naturally, I like Sting, and I listened to him a lot as a child - probably the style has been left behind. In general, I take it calmly.

— Do you communicate with any of the “Voice” participants?

“We’re not friends—it’s just that no one has time for that yet.” But when we suddenly meet, it’s always noisy and emotional. There are people who offered to participate in their projects, write arrangements, and I will try to find time for this.

— Are you planning any joint project with Leonid Agutin?

— There is a proposal, but I don’t know yet what it might look like. There is no shame in doing something as part of a show, but doing it separately is completely different. I'm not ready to say whether it will work.

The editors would like to thank the ART-Prestige Concert Agency for their assistance in organizing the interview.

Is it true that the name Therr Maitz was coined after being stoned?

Well, in general, yes... But I didn't smoke! Everyone around was smoking. By now I had already given up...

To be honest, the name sounds like it came from being stoned. It is so special that it is difficult for people to pronounce.

This is evidence of our naivety in marketing at that time!

It would be more interesting to just change the name after each concert.

We did this, by the way, before Therr Maitz! They performed at some bikini party hosted by Vladivostok oligarchs. They ask us: “Well, what’s the name of the group?” - “Well, let’s take Marcus Aurelius, for example...” - and everything is clear that the party is like that...

And there's an orgy at the party, right?

Yes, yes... Or, there, “Smiling IIchki”.

How did you write it? "AI..."?

We didn’t write, it’s just for once! You just say it to the entertainer, that's all.

One of my favorite books is Our Band Could Be Your Life, a documentary about the American independent music scene of the 80s. They traveled around America with ten of them in small minibuses and played not the best in the most ordinary clubs. popular music. Before “The Voice” made your face famous everywhere, was your life the same?

Well, basically, yes. This is a situation where you, like, really want to work, but you... they just don’t offer you anything. You have a lot of strength, but you also have to find a job. That is, call someone, or your wife should call and explain: “This is my husband playing electronics, you understand? Name? Well, then I’ll say, it doesn’t matter...” You don’t understand what to do with yourself. A musician without popularity - this causes some, it seems to me, dangerous rotting inside. This feeling begins - it seems like I’m still doing the right thing, but nothing changes! No response. But even now, of course, I think that maybe this is just a surge in popularity, people suddenly thought because of the broadcast on Channel One that they might like it, but in fact we are doing complete shit - this thought is still spinning . But when there is not even a surge in popularity, you are generally in hell. And just every day you think: “No, is it really necessary to go to a cell phone store to work as a salesperson?”

Looking into the sad eyes of his wife.

Yes. Taking out a loan for a laptop.

Only those who truly love the process can achieve success among musicians.

Well, naturally.

For me, this is not so natural, because in our field, where you have to sit at a computer and write, very few people love the process of work itself. To sit down and write a text, many of us need to “roll in”: an hour, two hours of stupidity...

The same thing happens to us.

But it seems to me that it’s like this for musicians: if you don’t like to play the same guitar every day in front of new people, you won’t achieve success.

No, that's not entirely true. When you stand on stage, it's not a process, it's already a result. The process is what has been happening to me for the last four days. I know that I need to show new songs at the concert, and I kind of come up with them. But structuring them, turning them into something that will reach you, my musicians, everyone else, is a process. For example, there is a missing word in this phrase, and the decision can no longer be left for later, because it still takes time for the musicians to learn and do it - and here is the process. Yesterday I sat in the studio for twelve hours, squeezing out one minute of material. I already hate these songs, although I haven’t even made them yet, but I already feel bad. That is, I know that in the end it will be good, I believe in it. But there are tasks that still have to be solved routinely, there’s no escape. And on stage it’s already...

Result.

Yes. This is already a thrill. Although you also get tired sometimes. But it’s all the same - this fatigue is not a routine. The routine is to get there, get some sleep.

With us, of course, it’s about the same. I hoped that at least musicians don’t procrastinate...

Unfortunately, it seems to me that people often try to reassure themselves: like, we have a special job. But in the end, when there are responsibilities, when certain standards need to be met, we are all in the same situation.

It turns out that everyone has this hated moment of entering work, when you do anything, just not to start.

Yes, yes, yes.

And another cigarette.

This is what Dima says: it can take a week to force yourself to sit down and write the text.

No, well, I'm not an example. I can force myself for months and years at a time, and in the end I can’t force myself to do it.

I think this is a sign of good things. You can just sit down and write [nonsense]...

And go home.

And say that you did everything you could. But to put it bluntly, I don't want to stand on stage with a bad song. I want to stand with a good one. And I'm ready to suffer for this.

How many Russian-language songs has Therr Maitz released in five years?

Not at all.

Isn't it time to pluck up the courage and write it down?

It's not a matter of courage, but of finding a formula. I understand perfectly well that as soon as we record some successful music in understandable Russian, our regional halls will most likely turn into ice palaces. And I don’t have such a block, God forbid, in Russian. I have already passed this stage. I'm ready to sing in Russian. It’s just important to me that this is done for real, and not for the sake of ice palaces and more broadcasts on the radio. I have a sniper nature. I can't start trying, I need to aim accurately first.

It’s just that this foreign gloss that appears from the English language - it seems to me that the trend for it is beginning to subside. There is still some sense in somehow getting to the West, to a wider market. Are there any successes in this?

My Love Is Like is the first time we consciously open up to the West.

That is, from this point of view, it’s not in vain, right?

It is important to understand that when you are not inside the process, it may seem that we are clinging to something, holding on tightly and are afraid to give up... This is not so. For us it’s still an experiment, a game. We don't know how it really works. Nobody fucking knows how it works. We live inside this story and think: “Well, now it will definitely end.” We actually look forward to this every day. Every concert for us is a thought: “This is probably all.”

Are you going to be faithful to your image until the end of your days, like Elton John, or are you more Bono?

In general, I don’t have such a special image...

Come on! Black color, suit, these glasses - I just described Anton Belyaev.

Not in any suit...

Well, black color and glasses. Sometimes the costume is added, sometimes it is subtracted. How come there is no image? Here it is!

This is called ergonomics. I'm just comfortable. I don't like things that aren't black. I have funny shirts, you know, funny ones. But I eventually come to the conclusion that I need to be comfortable all the time. A concert, flying to twenty cities and not wearing black clothes - well, it’s terribly simple, because it’s not clear how they will wash them there...

Why don't you wear contact lenses, because it's much more ergonomic?

I got it, okay. I don't wear contact lenses because I have good eyesight.

This is a man who says he is out of character.

This is an artist. He can do anything!

Good answer!

I agree to everything.

In fact, I started wearing glasses not for the sake of the stage, but in life - because I was tired of the endless questions from those around me about why my eyes look so “dead.” At first I wore dark glasses, but when you dark glasses, then you begin to turn outwardly into such a [being in a state of altered consciousness] rock star...

Now Grigory Leps hiccupped.

And that's why they are transparent. They seem to deceive in such a way that everything is normal, but on the other hand, there is no overkill.

So that I don’t suddenly end up in a puddle, let me clarify right away what was the stupidest or most awkward question you were asked?
The stupidest question was already the question about the toy donkey, my talisman, which I bought during the first date with my future wife Yulia. I don’t even know what to answer anymore, the story remains the same all the time. I continue to talk and come up with new details. As for awkward questions, it’s quite difficult to embarrass me.

How did you enjoy the summer?
On tour. We have almost no vacations. I spent nine days of my recent vacation in the Maldives. And now there is definitely no vacation in sight in the summer - only work.

As for work, this year Therr Maitz will perform for the third time at the Usadba Jazz festival in Tsaritsyno. Where do you prefer to perform: festivals, small concerts, stadiums?
Completely different pleasures, and these performances do not replace each other. The sensations are very different, but pleasant in any case.

Still nervous before going on stage?
You can always feel the jitters, it doesn’t depend on how many concerts there were. All the artists I know feel fear, because experience does not always save you from all possible troubles.

Do you make a scandal when these same troubles happen?
It's not my job to make a scene, my managers do that. Although I myself raise my voice - three days ago, for example. I swore at the organizers of our tour to the Far East, who had completely lost touch with reality. The tour was wonderful, but the nerves were spent... That's why I lost my temper. But everything is within the bounds of decency! There were no swear words, and no one's nose was broken.

Advice from Anton Belyaev: how to deal with nerves?
Yes, my nerves are fine. It happens that I can be unpleasant within the team, but in general people do not suffer from my nervousness, because I do not allow myself to let my irritation out.

Your wife Julia helps you with your work. Is it difficult to work together with your loved one?
Not difficult. There are some nuances, and it’s not very good when we can’t disconnect from work at home. For example, instead of watching a movie, we switch to correcting the rider, correcting errors on the website, or checking email. We get stuck and spend three hours instead of resting doing business. But overall, working with my wife helps more than it hinders.

Do you often quarrel with her about work issues?
With each other - no. We are in conflict with the world around us because we have an idea of ​​how we want to do our work, how beautiful it should be, what conditions should be met. We are always in the process of negotiations, but this is work, part of our life, there is no force majeure in this.

Do you often travel to your homeland in Magadan?
Extremely rare. A month ago there was a concert in Magadan and now I won’t go there for another year until the next performance, because, as I already said, I very rarely go anywhere on my own - only for work.

What are the pros and cons of popularity that you have discovered over the past couple of years?
I won’t reveal any secrets or secrets - I live an ordinary life in which a large number of people know you. Sometimes it’s pleasant, sometimes it’s not. Invitations to free buffets haven’t changed my life much, because I don’t like it: I’m neither an active party goer nor a user of discount cards. And complaining about the fact that you can’t leave the house unwashed, drunk, in a robe on the main street and pay for the phone (as I used to do) is stupid. Now we just need to behave more modestly.

You attended the show of the illusionist brothers Safronov. Can you tell me some magical secrets?
I was taught to do one trick - with fake eggs that turn into real ones.

And how is this possible?
Well, it's a secret! How can I reveal the secret!

Do you believe in ghosts?
In general, I believe in everything magical, in mysticism, but I have a calm attitude towards ghosts: somehow they don’t bother me much. I have more faith in Luke Skywalker. I think that" Star wars"We filmed somewhere on location.

Anton Belyaev about Therr Maitz’s plans to conquer the West and his attitude towards the new “Voice”

On November 11, a big concert by Therr Maitz will take place at the Bud Arena club. On the eve of the performance, group leader Anton Belyaev met with HELLO.RU and spoke about his Napoleonic plans.

Anton, we interview you on average once a year. And every time you talk about a new incredible idea - either you’re planning a concert with Bashmet at Crocus, or you’ve been filming a video for 4.5 years. Now he has released a video for the song My Love Is Like, which can safely be awarded the title of the strangest video of the year...

An artist must constantly change, grow, develop. This basic rule show business. There are musicians who entered the profession at some level and continue to move on without changing their position, but this no longer “sticks” the viewer. And as a result, interest in them decreases.

My Love Is Like collected about 5 million views on YouTube in less than a month. At the same time, the clip is radically different from everything that is present on Russian music television. But earlier this"sinned"only Shnurov.

The funny thing is that I didn’t watch Shnurov’s “Exhibit” video, are we discussing it? I heard the song, but the video didn’t happen, it’s a coincidence.

We made a high-quality video not because we wanted to “puzzle” someone. We had abstract videos, and people got the impression that we were all such intellectuals, romantics and smart people. Anyone who has attended concerts knows that this is not so. (Laughs.) We have different songs - this is what we tried to show by recording My Love Is Like, and we wanted to make the video bright and high-quality, so that later there would be no thoughts that they didn’t screw it up, they could have done it better... And so it happened, video it worked.

We experienced the launch of the video while on tour, and it was not easy. We flew out at the beginning of October, the video came out on the 7th, and then I followed its progress. After all, it only seems that if the product is good, it will become successful on its own. In fact, success is always the result of competent management. For the consumer to notice the product, it must be placed on the right shelf.

Anton, in one of his interviews with HELLO! You said that in the song “I”m Feeling Good Tonight you are so confident that you can perform it in any condition and anywhere. Can you now say the same about My Love Is Like?

Fans really like I'm Feeling Good Tonight, it's always convenient to open concerts with it, but at the same time I realize that this song is the stupidest and most primitive of everything I've written, and My Love Is Like is the same. But this is justified: so that to stay with the audience, sometimes you need to do something simple. I love my slow and complex songs that no one likes.

At the same time, both the song and the video are very"Western"V in a good way this word.

And this is also not just like that. With the new video we want to open up to foreign audiences. We were often asked if we were planning to start conquering the West, since we sing in English, but now I can say that we are ready for this.

Anton, Therr Maitz's tour took place in different cities Russia, including you visited Far East, in Siberia. How do you relax after weeks on the road?

Returning home this time, I slept for two days. I woke up, turned on the movie, ate the broth and fell asleep again - I never watched a single movie to the end. The road is always exhausting, so I can fall asleep anywhere: on an airplane, in the back seat of a car. I don’t drive a car myself - I realized that it wasn’t for me after I bought a car in my youth that I owned for only 5 days. Now my driver or my wife Julia takes me for rides; we have a Range Rover Evoque in bright orange. Yulia says that she feels like a rock star when she drives out onto the road, everyone pays attention to her, since the car is quite rare and noticeable.

I can't help but ask about"Voice". New season It turned out to be very resonant due to the fact that among the participants there were several people from the music scene - Tatyana Shamanina, Alexander Panayotov, Katya Gordon. How do you feel about this?

I am loyal to the presence of not everyone there, but many. When a person is not intended for the stage, but he is a media person and for some reason gets into the show, this is wrong. No offense. But “The Voice” is not a show about music, it’s a show of emotions. Ratings are based on how the viewer reacts to what is happening, and if the participant is positive, that's good, if negative is also good, otherwise it will be bland. So even the appearance of characters in the show that do not coincide with our understanding of justice is justified in this situation.

You may like Shamanina or not, but it is impossible not to recognize the fact that she is talented. She has been performing as part of the Guru Groove Foundation for a long time, but she did not have access to a large audience, so I think coming to the show was a logical decision in her case. And Panayotov is rightfully there. For a long time after " People's Artist"He was nowhere to be seen, he needs to remind the viewer of himself. We know that he is good, but let the audience remember this too. Let's see if he can choose the right material, present himself and gain a foothold.
Marina Savelyeva (HELLO.RU) and Anton BelyaevThis is exactly the most difficult thing - the show runs for several seasons, and only Therr Maitz and Nargiz have become consistently popular. Why?

Because you need to understand: you can be as talented as you like, but if you don’t offer the consumer something special, you won’t last long. This is marketing. When I came to “The Voice”, I filled a niche that was not occupied at that time. Unconventional use of the resource is the path to results. I was at the castings of the 3rd and 4th seasons and saw how five boys a day came in glasses, sneakers and a jacket, who sang - sometimes even sang very well! - Chris Isaac. Some use the images created by others literally, others, who are smarter, use the same schemes and mechanisms. But this is useless and will never work. Use your head, look for your niche, there’s no other way. And surprise.

Therr Maitz's repertoire includes songs exclusively in English. Is it possible that someday the group will release a composition in Russian and surprise us in this way?

I don’t want to sing in Russian yet. I don’t forbid myself from doing this, I just don’t want to do it out of the desire to expand my audience. I will not write a song specifically to be taken on by Russian Radio. Now, if someday I can figure out how to do it well, like “Friday,” for example, or “Mumiy Troll,” then it’s possible.

Youwith Therr Maitz Are you making things difficult on purpose? Last year you performed with an orchestra, this year you are vaingloriously looking towards the West.

We just want it to be interesting. When we held a concert at Crocus for the first time, we understood that we were not quite in the usual show business segment. Therefore, it was decided to do something experimental in musically. We brought an orchestra that wrote music for the films "Gravity", "The Lord of the Rings", and "Star Wars". It was funny - we “write” our bullshit, and scores with the notes “Spectre” and “Star Wars” are lying around. They have some left over from yesterday, you know. (Laughs).

It's cool to hear your music from such hands... Real ones. Then we worked several more times with the Voronezh and St. Petersburg orchestras. The process is labor-intensive, but always produces results. We did an acoustic program, then an electronic one.

Anton, during our last conversation a year ago, you said that in principle you are ready to do only what is interesting and close to you, even if the concerts will not take place in a huge " Crocus", and in a compact club"16 tons"...

I changed my mind! (Laughs.)

Other artists have already quoted this phrase in interviews, but you changed your mind.

You get hooked on popularity and success; it’s stupid to deny it. I don't go back on what I said, but I'm now willing to admit that I'm taking a broader view of the situation.

Do you want your music to sound from all angles?