Ready business plan for a hotel. Hotel business plan

The hotel business has been one of the most popular areas of activity for many years. Hotel clients are mainly tourists (both foreign and non-resident), business travelers and businessmen on a business trip. Due to the fact that both tourism and the business sector are developing very rapidly, hotel services will always be in demand.

This business is suitable because it is ready to invest a significant amount of money at the start, since opening a hotel (both large and mini) requires considerable financial resources. However, with the right approach and careful preparation of a business plan, all costs will pay off, although it will take quite a lot of time (the average payback for hotels is 6 years). It is especially worth paying attention to the choice of hotel format. More on this and other nuances of opening a hotel business below.

Download a sample hotel business plan

We offer you a free sample of a ready-made business plan for hotel construction, which will help you better understand what is needed to start this business.

How to open a hotel

Choosing a format

Many nuances of organizing a business will depend on the format in which you intend to open a hotel - the amount of investment, the form of business registration, the payback period. If you are targeting a small business and want to manage the business yourself, then you should pay attention to a format such as mini-hotels. For a private entrepreneur, opening such a hotel will be a much easier process than building and opening a large hotel.

A hotel with up to 50 rooms can be considered a mini-hotel. Moreover, it can be either an apartment format hotel (10-20 rooms) or a hotel in a separate room with 50 rooms. There are even small hotels with about 7-10 rooms in a residential building, however, they are not so common. When you have decided on the number of rooms, you need to select the price category in which the hotel will operate.

There are the following price niches of hotels: budget hostel-hotel (more aimed at students), economy-category hotel, business-class hotel, apartment-hotel (usually luxury, however, there are also middle class). As numerous studies show, economy class and middle class rooms are most in demand. Therefore, such a hotel will be the most in demand.

We prepare documentation

First of all, you need to register your right to conduct business activities. To create a hotel, registration as an individual entrepreneur is quite suitable, however, you can immediately register a limited liability company. Running a hotel business does not require licensing, but it will take you a lot of time and effort to complete all other paperwork and obtain the necessary permits. You need to be mentally prepared for this.

We are looking for premises

When describing other business ideas, we often write that renting premises for a business is quite acceptable and common. However, in the case of a hotel, you should not consider the rental option. The hotel requires large territory Moreover, it should be located in places where rent would be unreasonably expensive. Purchasing premises will also not be cheap, however, it is still more profitable to buy it outright than to rent. In extreme cases, some entrepreneurs resort to long-term leases for more than 10 years.

The area of the room must be at least 300 square meters. You can purchase several apartments and transfer them to non-residential status. Be prepared that this process can take up to one year. If you purchase a property that is already in a non-residential building, you will make your task much easier and save time.

Construction. If you have significant capital, you can organize the construction of a hotel building from scratch. On the one hand, this is an excellent opportunity to create a hotel that is ideal in your opinion, both in terms of size and layout. On the other hand, it is long and expensive, and not all entrepreneurs go for it.

The stages of hotel construction are as follows: 1) search and acquisition of land; 2) preparation of a construction project; 3) registration of all documentation, including construction permits; 4) carrying out construction work. Keep in mind that your hotel will only be able to function in a few years, since all of the above stages will take a very long time.

Redevelopment. If you purchase a property, you will most likely need to redevelop it. The redevelopment process may include the demolition and construction of walls, changing the purpose of individual premises, moving sanitary and other equipment to a new location. Before starting this work, it is necessary to draw up a redevelopment project, approve it and obtain the appropriate permits. By the way, most often the process of obtaining documents takes much longer than the actual renovation work.

When all the repair work is completed, all that remains is to submit applications for utilities (electricity, water supply) and contact the sanitary-epidemiological and fire services to obtain permission to operate the premises as a hotel.

Accommodation. Regarding the location of the hotel, everything is standard: there should be maximum traffic flow, convenient transport interchange, easy access to the airport, railway and bus stations of the city. It is best to place the hotel in the historical or business district of the city, although just the city center will also be an excellent option. If you are considering a budget hotel option, then it is better to locate it in close proximity to the main city station.

We create the interior

The interior design will largely determine the level of your hotel. If the hotel is of an economical or middle class, then no special frills or luxury are expected in the interior. Everything should be simple, but tasteful. Marble and expensive wood finishes are inappropriate here both for financial reasons and for concept. It’s not worth making an interior from cheap materials, but similar to expensive ones (for example, “disguising” ordinary plastic as marble or making an imitation of expensive wallpaper with a golden frame). Usually it looks very cheap and completely unpresentable. It is better to opt for a more restrained design option that will match the class of the hotel.

An elite hotel, accordingly, should have a rich and luxurious interior. People who will stay in such a hotel are usually wealthy. And they will expect to live in the conditions to which they are accustomed.

A very interesting solution would be the individual design of each room. This is difficult and expensive, however, if the hotel is small, then it is quite possible to implement this. Each hotel room with its own design style is an excellent method of advertising the hotel. Firstly, such a hotel will attract attention, and secondly, each guest will be able to choose the design that he likes for his stay, which will increase customer loyalty to this establishment.

We equip the rooms

Each hotel room must have a certain set of furniture and equipment. If this is a double room, then there must be a double bed (or two separate beds), a wardrobe, two bedside tables, a TV (by default or for an additional fee). There should also be a bathroom consisting of a bath (shower), toilet, washbasin, bathroom fittings (shelves, mirrors).

Make sure that each room has several sets of curtains - light and dark. For example, someone wants to sleep during the day, but sunlight, breaking through the light curtain, disturbs him. In this case, the curtains need to be replaced at the request of the client. This is a completely normal service practice in good hotels.

It is also necessary to leave on the bedside table or coffee table information about the hotel’s services and services - the method of communication with the reception, a list of hotel services and their cost. Don’t forget also about decorative elements - paintings, flowers in pots, figurines on the shelves. A hotel room should not only be comfortable and clean, but also cozy.

We select personnel

The number of employees, as well as their specialization, will depend on the range of services provided at the hotel. If there is a restaurant or cafe attached to the hotel, then cooks and waiters are needed. If a nanny service is provided for children, then, accordingly, you need an employee with pedagogical education and experience in raising children. Absolutely any hotel requires hiring maids, a doorman (receptionist), a manager, an administrator, and security guards. The number of maids depends on the number of rooms. Usually one maid services several rooms. The administrator is located at the desk in the hotel lobby, makes room reservations, issues keys, and answers questions from guests.

If you want to make a positive impression with your hotel, then carefully select an employee for the position of receptionist. It is often said that the receptionist is the soul and heart of the hotel. We can agree with this. This is a person who will meet clients at the entrance, escort them to their room, help carry things, talk about the history of the hotel and where and what is located in it.

If the hotel is small, you can save on the number of staff by combining their duties. For example, in a small hotel, maids can easily handle room service, laundry, and cleaning the kitchen. The administrator may partially perform the duties of a doorman.

An important requirement for all employees is knowledge of English. It will be ideal if the administrator and doorman own English at an excellent conversational level. Especially if your city is a tourist city and is often visited by foreigners.

We create a set of services

Hotels come in different sizes and orientations, and accordingly, different sets of services can be provided in them. Large hotels provide a full package of hotel services. Those that are smaller can limit themselves to only the basic ones. Also, the range of services depends on the level of the hotel, that is, on the number of “stars”. In general, hotel services look like this:

Directly, accommodation in rooms.
Nutrition. If the hotel does not have its own restaurant, then each hotel is able to provide at least tea/coffee/cocoa.
Room cleaning.
Washing and cleaning clients' belongings.
Wake-up service (usually a call from the reception at the time specified by the guest).
Babysitting.
Providing information about city transport, finding various establishments, calling a taxi.
Providing first medical care, providing a first aid kit, calling an ambulance.
Delivery to the post office and press.
Ordering and booking tickets to the theater, cinema, circus, etc.
Parking services.
Internet access on site.

The list of hotel services goes on and on. In “cool” and expensive hotels they often act on the principle of “any whim for your money.” That is, if you want a hotel employee to go to the nearest bookstore and buy you a collection of Brodsky’s poems, he will do it. Naturally, not for free.

If the hotel has a swimming pool, bar, night club, sauna, etc., then all this is also an additional service and is paid separately. And although some hotels may provide the use of such services for free (for example, a swimming pool), usually the rooms themselves are more expensive, since the pool service is already included by default. Therefore, from the point of view of consumers, hotels where everything is paid separately are more profitable, and from the point of view of entrepreneurs, it is profitable to provide “free” services, the price of which is already included in the room price.

A couple more tips:

It is advisable for a hotel to have its own corporate identity and logo. The corporate style should be visible in the interior, both internal and external. The logo should be placed wherever your establishment will be mentioned. This way, customers will remember your hotel and be recognizable.
A big plus will be the ability to book rooms online on the hotel website or on large resources hotel reservations, for example, booking.com.
Change your accommodation prices depending on the season. In the so-called “high” season, when the number of customers is maximum, make prices higher than usual, and in the “low” season, reduce them.

If you believe the researchers of this market, 60% of consumers of hotel services prefer to live in large hotels with a name. The remaining 40% prefer small hotels, or even mini-hotels. We will tell you about the nuances of opening just such a mini-hotel in the following articles.

Business plan for opening a small hotel with 20 rooms in a city with a population of 700 thousand inhabitants.

How much money do you need to start this business?

According to preliminary calculations, opening a hotel with 20 rooms in rented premises will require an investment of about 11,610,000 rubles:

Deposit for renting premises - 230,000 rubles.
Repair and design of the premises - RUB 3,500,000.
Arrangement of rooms (doors, furniture, TV, air conditioning, plumbing, carpet, etc.) - RUB 5,000,000. (250 thousand rubles per room).
Arrangement of utility rooms, visitor reception area, living room, buffet, etc. - RUB 1,800,000.
Products and materials (detergents, personal hygiene items, disinfectants, buckets, brushes, etc.) - RUB 80,000.
Business registration, approvals and permits - RUB 100,000.
Advertising budget (website creation, outdoor advertising, etc.) - 200,000 rubles.
Other expenses - 300,000 rubles.
Reserve fund - 400,000 rubles.

Investment capital is planned to be collected from the personal funds of the project initiator (30%) and borrowed capital - a bank loan (16% per annum for 5 years).

Description of products and services offered

Our hotel will offer clients standard double rooms (9 pcs.), single “budget” rooms (8 pcs.) and double “luxury” rooms (3 pcs.). The price of a single “budget” room is 2000 rubles. per day, double “standard” - 3200 rubles, double room “luxury” - 4400 rubles. The maximum capacity of the hotel will be 32 people. Visitors will be provided with free wi-fi, an iron with ironing board, and a set of bathroom accessories. From 07:00 to 23:00 there will be a store and a buffet where you can buy hot pastries, drinks, confectionery products, tea, coffee and personal hygiene items. According to our calculations, the average annual occupancy of the hotel in the first year of operation will be 70%. That is, on average, out of 20 rooms, there will be 14 paid for. The busiest, busiest period will be in September - December and February - May. A decline in demand for hotel services is expected in January and summer period from June to August months. We will also take into account the time it takes to promote the business and create a base of regular customers.

Potential annual revenue will be 15.12 million rubles.

Download hotel business plan

Hotel production plan

The size of the rented premises according to the plan will be 580 square meters. The premises will be located in a densely populated part of the city, a 15-minute drive to the city center. This is a very convenient location, with several access roads and ample parking. The rent will be 203,000 rubles per month. The contract was concluded for 8 years with the possibility of extension. The premises meet all sanitary and hygienic requirements for such facilities. Here are just a few of them:

The volume of living space per person is at least 15 m3;
There are all necessary communications, including hot and cold water supply, electricity, ventilation and sewerage;
Each room will be equipped with a ventilation system;
The garbage chute is installed on the staircase. The chamber wall is lined with ceramic tiles.

The average room area will be 25 square meters. 20 meters will be allocated to the room itself, the rest to the bathroom and corridor. In total, the hotel will have 20 rooms (this is optimal for a room area of 580 square meters). 500 sq.m. will be allocated for accommodation of rooms. meters. The rest of the premises will be allocated for the reception, utility rooms, staff room, ironing room and a small buffet shop. A standard hotel room will include two beds 145 cm wide, a wardrobe, a mirror at the entrance, a bedside table for suitcases, a telephone, a small TV, two table lamps, two chairs, an armchair, a couple of bedside tables for small items and a mini-fridge. The floor covering will be soft carpet. The organization's personnel will include a director (manager), reception workers (2 people), a cashier (2 people), service personnel - cleaners and general workers (5 people), a room reservation agent, an advertising and hotel promotion manager , accountant, canteen worker (2 people). The total staff will be 15 people. The wage fund is 248 thousand rubles per month.

Which taxation system to choose for opening a hotel?

The organizational form of the hotel will be a limited liability company consisting of two founders. It is planned to use the simplified tax system (USN) as a taxation system, 15% of the organization’s profit.

Marketing and advertising

The following advertising channels are planned to be used as ways to promote hotel services:

Advertising in the media - newspapers and magazines;
Advertising in places with the target audience - at airports, railway and bus stations;
Outdoor advertising - placement of banners along the route;
Advertising on the Internet - creating a website and social group. networks, advertising in Yandex Direct and on message boards;
Registration in the online catalog of hotels around the world www.booking.com.
Cooperation with travel agencies and city taxi services.

Hotel financial plan

The final stage of the business plan is the calculation of profitability and return on investment. Fixed monthly expenses of a mini hotel will be:

Rent - 203,000 rub.
Salary + insurance contributions - 322,400 rubles.
Security services (PSC) - 15,000 rubles.
Loan payments - 108,360 rubles.
Advertising - 60,000 rub.
Utility costs - 65,000 rubles.
Consumables - 30,000 rub.
Depreciation of equipment - 25,000 rubles.
Unforeseen expenses - 30,000 rubles.

Total - 848,760 rubles per month.

How much can you earn by opening a hotel?

Net profit at the end of the month will be 349,554 rubles, profit per year - 4,194,648 rubles. Business profitability is 41.2%. With such indicators, you can count on a return on investment after 33 months of hotel operation.

We recommend download hotel business plan, from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Step-by-step plan for opening a hotel

Creation of a marketing strategy, market analysis.
Search and acquisition of premises.
Registration and obtaining certificates and permits.
Purchase of equipment, furniture.
Hiring staff.
Arrangement of rooms in accordance with the requirements and standards of regulatory authorities, GOST.
Advertising.
Starting a business.

How to choose equipment for activities

When choosing equipment and furniture, it is worth remembering that there is a mandatory minimum set of equipment that should be in each room. You will need to buy a table, chair, bed and wardrobe. It is also necessary to install a lamp, hang a mirror, lay a carpet or bedside rug. When choosing what you need, you should give preference to a single room design style. Harmony is the path to business prosperity.

Which OKVED code should I indicate when registering?

10 - hotel activities;
20 - provision of places for short-term accommodation;
30 - camping activities;
90 - provision of other places for temporary residence.

What documents are needed to open

To legalize a business, registration of an individual entrepreneur or LLC is required. If a hotel is planned to be opened in a residential premises, a change in the status of the premises will be required.

Do I need permission to open?

Opening a hotel is not subject to licensing. Obtaining a certificate for assigning stars is a voluntary service. But it is necessary to obtain permits from the SES and fire inspection.

Opening technology

The technology for opening a hotel depends on whether a new building will be built or apartments located on the first floors of high-rise buildings in the private sector will be refurbished. During new construction, it is worth adhering to the requirements of standards and GOSTs. If redevelopment is carried out, the main thing is to legitimize it. The prosperity of a business depends on the quality of the services provided: the cleanliness of the room, the availability of Internet connection, and the attentiveness of the staff play an important role. Choosing an individual style is the path to recognition. Make the hotel the best in the region, and it will bring significant profits.

Business plan for a mini-hotel: analysis of the demand for the idea + 5-star classification + 4 promotion methods + detailed plan expenses and profits.

The demand for renting hotel rooms among the population has been increasing over the years. This is facilitated by the presence of a flow of interested tourists, as well as the increasing popularity of business trips among employees of office companies.

Mini-hotels are in particular demand. They are ideal for middle-income people. In addition, mini-hotels have a homely atmosphere.

If you see yourself as an owner similar business, your “guide” is mini hotel business plan, which must be compiled. You will receive information about its main sections, as well as other important information, from our guide.

Start-up capital for business: from 1,900,000 rubles.

Payback period according to plan: 6-7 months.

The first thing you should understand before creating a business plan for a mini-hotel is to clarify for yourself the 4 categories of hotels:

mini-hotel (no more than 50 rooms)
small hotels (about 150)
medium hotels (no more than 300)
large hotels (over 300)

A mini-hotel is the best option for those with a limited budget.

Analysis of the demand for an idea for the hotel business

When creating analytics for a mini-hotel business plan, you need to take into account a number of factors, namely:

Hotel location taking into account the terrain features(level of noise, gas pollution, as well as the presence of factories or industrial enterprises in the neighborhood).
Number of competitors. It is necessary to make a list of the closest hotels, indicating both the advantages (free parking, on-site restaurant, laundry) and disadvantages (low level of service, overpriced).
Level of demand among residents and visitors. The target audience for a mini-hotel can be both businessmen and tourists.

In which cities do mini-hotels open most often?

Over the past decade in Russian Federation 44% of hotels were opened in Moscow. The most popular here are 2-3 star hotels (we will return to classification by “star rating” in the next section). But, despite this fact, the demand for luxury hotels is also increasing.

In second place is St. Petersburg with an indicator of 39.5%. St. Petersburg relies on mini-hotels located in the city center.

In general, demand for small hotels is increasing throughout the country. This information must be noted in the business plan of our mini-hotel, because it emphasizes the relevance and relevance of the idea for business. This is especially important if the business plan is being created for presentation to potential investors.

What do you need to know about the hotel classification system?

Hotel business facilities, both in Russia and in foreign countries classified according to a rating scale, better known as the “star” system.

There are 5 main classes of hotels: from less comfortable (1 star) to hotels with high quality services (5 stars). Hotels with the highest characteristics receive 6 stars, the so-called De Luxe class.

Let's take a closer look at the conditions that determine this or that class of hotel. This information will help you with your mini-hotel (sections about necessary equipment, staff and others).

1 star.

Comfort level	Minimum.
Room area	8-10 sq.m.
Equipment	Bed, chairs, wardrobe, mirror, washbasin
Nutrition	Not provided, but breakfast is available for a fee.
Facilities	On the floor. The presence of at least 2 bathrooms per floor and one toilet per 5 rooms.
Cleaning according to plan	This is done in the mini-hotel daily, linen is changed every 7-8 days, towels are changed every 3-4 days.
Location	Far from central attractions.

2 stars.

Comfort level	Minimum.
Room area	10 sq.m.
Equipment	Bed, chairs, wardrobe, cabinets, TV, mirror.
Nutrition	Provided. There is a restaurant or cafe on site.
Facilities	In the room.
Cleaning according to plan	Daily, linen change - every 6 days, towels - every 3-4 days.
Location	The mini-hotel is close to central attractions.

3 stars.

Comfort level	Moderate.
Room area	10-12 sq.m.
Equipment	Bed, chairs, wardrobe, cabinets, TV, telephone, mirror, minibar, air conditioning.
Nutrition	Provided. There is a restaurant or cafe on site.
Facilities	In the room. There is soap, shampoo, hair dryer.
Cleaning according to plan	Daily, linen change - every 3-4 days, towels - every day.
	Guarded parking, postal service, dry cleaning, conference room.

4 stars.

Comfort level	High.
Room area	Not less than 13 sq.m.
Equipment	Bed, chairs, wardrobe, cabinets, TV, telephone, mirror, minibar, air conditioning, safe.
Nutrition	Provided. There is a restaurant on site.
Facilities	In the room. There is shower gel, shampoo, hair dryer.
Cleaning according to plan
Location
Additional Features	Guarded parking lot, swimming pool, postal service, dry cleaning, conference room, sauna, gym, children's room.

5 stars.

Comfort level	High.
Room area	From single rooms, measuring at least 16 sq.m., to several rooms.
Equipment	Bed, chairs, wardrobe, cabinets, TV, telephone, mirrors, tables, armchairs, minibar, air conditioning, safe.
Nutrition	Provided. There are several restaurants and bars on site.
Facilities	In the room. There is a bath, bidet, jacuzzi, large selection of cosmetics, bathrobes, slippers, hairdryer, ironing unit.
Cleaning according to plan	Daily, change of linen and towels - every day.
Location	In the city center or on the first line of the beach.
Additional Features	Availability of elevators and a conference room in the building. The territory has a guarded parking lot, a swimming pool, shops, beauty salons, nightclubs, a gym, and an entertainment complex for children. Catering services, postal delivery, dry cleaners, studios, etc.

Business plan for a mini-hotel: step by step

Let's look at a short version of the business plan for an imaginary mini-hotel located in Moscow with 30 rooms (level - 3 stars). Let's start with general information, which describes our business project.

Goals of opening a 3-star mini-hotel in Moscow:

Providing the population with services for renting hotel rooms for a certain period of time with high-quality service.
Receiving a net profit from the hotel business in the amount of 25% of the total profit.

What services will be provided in the mini-hotel according to the business plan?

Rent out rooms based on the number of nights spent.
Providing free parking for hotel guests.
Food delivery to the room, free breakfast.
Dry cleaning services on site.
Availability of Wi-Fi.
Providing an extra bed for a fee.
Holding events, organizing excursion tours, selling tickets for theatrical performances and film shows.
Transport services around the city.
Free information assistance.

1) Target audience in the mini-hotel business plan

The business plan must indicate the intended target audience. The remaining planning stages depend on this information: choice of promotion methods, interior design, pricing policy.

Renting mini-hotel rooms is most popular among married couples, tourists from neighboring countries, mid-level businessmen and office workers for business trips.

The distribution of demand for rooms in mini-hotels is as follows:

Double rooms with one large bed – 54%.
Double rooms with separate beds – 27%.
Single rooms – 15%.
Other – 4%.

2) What business promotion methods are suitable for a mini-hotel?

The primary task of running a business is to have a target audience for the provision of goods and services. Therefore, one of the main points when drawing up a business plan for a mini-hotel is to find an interested buyer.

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Today, numerous design agencies offer to download ready business plan in the hotel, trying to find their client, reducing the prices for settlements. Business plans for hotels of various types and cost characteristics are also offered in free access, to increase interest in the estimate organization. In this article we will tell you what to choose: a ready-made business plan for a hotel or order your own, and also give an example of a ready-made business plan for a hotel in simple words.

So, you're thinking about your hotel business and want something to start from to understand what your prospects are with the available opportunities. All hotel business plans in the table of contents have the following parameters:

Amount of investment.
Payback period.
Monthly/annual revenue.

It is worth noting that they are very convenient for assessing prospects, since you begin your search based on the possibilities of investments. Capital investments require not only the availability of own funds, but also loans from banks for business activities.

You yourself know the size of your own capabilities, but it is not always enough to organize a hotel business. In addition, it may be needed as a down payment or an assessment of the borrower’s welfare to obtain a loan. In order to obtain a loan for a hotel business, you must meet a number of requirements: you must provide information about monthly earnings, attach documentation for an LLC or individual entrepreneur with information about the authorized capital, taxation system, and provide a ready-made business plan for opening a mini-hotel or inn.

In a business plan for opening a mini-hotel or a large hotel, you will need to carefully outline all the nuances of the planned business. What should be in it for the bank to consider it with the best prospects:

Analysis of the existing market for tourism services in the region.
Planned investments.
Monthly profit forecasts.
Hotel price level.
Assessment of competition for the period under review.
Risks.
Forecasts for the development of the market for related services in the city where a business is opened.
If you are going to purchase an already operating hotel, you need information about its activities over recent years.

It is unlikely that you will be able to draw up your hotel business plan without the involvement of specialists, however, you, as the manager and ideological leader of the business, must clearly understand each of the points, know the analytics from A to Z, and understand on the basis of what the existing calculations are based on. At the same time, you should be aware that bank loan officers are professionals, so the information provided to them should be as realistic as possible. And why focus on numbers that will not give you personally a more or less clear picture of what is happening.

Hotel business plan - download for free or order

There are two options for obtaining a hotel business plan. The first is purchase or free download (including on Internet resources) finished projects, full of options for every taste and budget. The second is individual development of a plan in an estimate agency. You must understand that neither the first option nor the second will give you guarantees. It only assumes costs and income, takes into account market value building materials, furniture and components, costs for third-party services, etc. Further development of the project depends on many factors, ranging from competent business management to macroeconomic conditions. However, in any case, we cannot do without its development. A business plan is a kind of dress rehearsal before opening a business.

How to choose ready-made business plans for a hotel?

Regardless of whether you are planning a huge enterprise or a mini-hotel, correct financial planning, scrupulous calculations based on real figures and their correspondence to actual costs are the key to the success of any business. The specificity of the hotel sector is that in this case you have to calculate a million little things, which are very easy to miss.

Design professionals, of course, know a lot about the estimated cost of each element of preparation for the opening. However, they also need to be carefully checked. The fact is that their task is to make a profit from the sale of an idea, and the success of your hotel business is secondary, and this must be understood. Therefore, when choosing a design bureau, you should not prefer those who promise you fabulous success. A more reliable way of choosing is to focus on a large number of costs, since this is the part of the plan that can be most objectively predicted, rather than making a profit and a quick payback.

When choosing a suitable plan, you need to focus on the concept you are going to focus on, the range of services you plan to offer, and the amount of investment.

As a rule, services offer business projects calculated based on national averages. This is the first disadvantage you will encounter. The fact is that depending on the region, not only the prospects vary, but also the costs of purchasing premises, organizing the work process, the level of employee salaries, the solvency of clients, etc. For example, it is impossible to compare the planning of a hotel in Adler with a similar investment in Syktyvkar. Therefore, you should understand that a ready-made business plan is only a planned path, for which you will have to select the numbers yourself.

It can be used as a basis for your own calculations. At the same time, we recommend that you obtain several different ready-made estimates for hotels from various sources. When you look at them, it may turn out that one of them does not take into account the costs of approvals from regulatory authorities, and the other does not take into account the organization of garbage removal, security measures or an advertising campaign.

While the costs of electricity and employee payroll can be approximately calculated, the ability to take into account the cost of advertising is generally very doubtful. There are a lot of options for creating and placing advertising: from contextual advertising to search engines, before television advertising or ordering paid reviews on thematic sites. In addition, there is always the possibility of creating creative idea, which will work for you, is more successful than any advertising campaign. Considering the above, main drawback ready-made financial plans is obvious - they can only be used as a blank, and you will have to work them out yourself or involve specialists.

Hotel business plan - expense items

Whatever your idea for creating a comfortable place to accommodate guests, there are common cost items for starting a hotel business:

Opening a company (authorized capital, fees, legal services).
Buying or renting premises.
Redevelopment and rough repair work.
Finishing, room decor.
Coordination with supervisory authorities (state duties, lawyer, etc.)
Purchase of furniture, plumbing fixtures, air conditioners, etc.
Purchasing personal care products, food, drinks, etc.
Advertising.
Wages.
Taxes.
Other expenses.

The most expensive part of the cost is purchasing or renting premises. The closer it is to the city center or to the coastal area (in the case of a resort), the higher the rate. However, this factor will play into the hands of a potential client when choosing a place to live. The budget required for the purchase of premises is, as a rule, more than half the cost of the entire estimate.

If acquiring premises in the city center is an impossible task, it makes sense to consider the possibility of opening a hotel near business centers, large enterprises, where people come for business meetings, and not for the purpose of tourism.

Let's take a mid-price 3-star hotel, based on the prices of a city in central Russia.

Number of rooms: 20

9 singles
6 doubles
5 luxury rooms

Room rates (RUB):

The planned occupancy rate is 70% (a value that is the norm for most regions).

Required staff: 20 people.

The wage fund is 380,000 rubles. monthly (including taxes and fees).

Project investment estimate: 20 million rubles, based on 50/50 – own and borrowed funds.

Monthly expenses:

Rent of space (1400 m2, completely renovated) RUB 700,000. (take into account the annual price increase of up to 10%).
Advertising 30,000 rub.
Consumables RUB 25,000.
Standard breakfasts 40,000 rub.
Utility bills 23,000 rub.
Salary with taxes 380,000 rubles.
Loan repayment RUB 125,000.
Other expenses RUB 40,000.

Approximate costs will be 1.4 million rubles. per month.

If the hotel is 70% occupied per month and the average room rate is 3,200 rubles, economic calculations, which we will omit since we promised to provide simple figures, the payback of the hotel will be about 4 years.

Let us note once again that not a single ready-made calculation will give you the required level of information, however, if we take into account the forecasts of the most daring plans and their more modest examples, the payback of the hotel business, the cost of which is 15-20 million rubles, will be from 3 to 5 years .