What products are in great demand? How is business demand determined? How to determine the demand for goods that are profitable to sell

During the crisis, not all entrepreneurs suffered losses; some even doubled their profits. Why do some have losses, while others have excess profits? This is due to the fact that successful businessmen traded in popular goods.

Categories of the best-selling products in Russia

What is a popular (sold) product - this is a product that is most popular among buyers. It is generally accepted that the best-selling goods in Russia today are bread, cigarettes and vodka. But, not necessarily, by trading this group of goods, you can provide yourself with any benefit that differs from other sellers. For example, when selling cigarettes (the best-selling product in Russia in 2019), you should not expect large profits from sales. This happens because the special system for setting prices for tobacco products does not allow setting a markup on cigarettes above the established norm, and by selling this group of goods, you can even make a loss.

When choosing a product for sale, you should pay attention not to the mass of sales, but to the prospects and profitability, in case of another crisis. Trade in Russia should be based on a reliable selection of various goods for sale in unfavorable economic conditions. By following this rule, you can not be afraid of a crisis and trade calmly under any conditions.

So, selling less and earning less, but consistently choosing a product from the category of reliable goods, is much more profitable than earning a lot on sales, but losing profit during a crisis by selling risky goods. Popular proverb says “if you walk more quietly, you will go further.” What is the best-selling product in Russia in 2019?

The list of best-selling products in Russia includes the following categories::

Small household appliances (irons, blenders, electric kettles, mixers);

Electrical goods (wire, cable, lamps, plugs, sockets, switches, etc.);

Sanitary products (valves, taps, gaskets);

Simple tools (hammers, saws, screws);

Household chemicals (synthetic powders, detergents for dishes, stoves, sinks, tiles, toilet cleaners, and so on);

Food;

Clothing and footwear;

Other daily use items;

The best selling food products are products social significance, namely:

Meat (chicken, pork, beef, lamb);

Frozen fish;

Chicken eggs;

Butter and sunflower oil;

Cow's milk;

Flour and flour products;

Granulated sugar;

Table salt;

Long black tea;

Cereals (buckwheat, polished rice, millet);

Pasta;

Vegetables (potatoes, carrots, onions, cabbage);

The products listed above are a complete minimum that a person, a citizen of Russia, needs to ensure his life. But confectionery products, such as sweets, as well as drinks, including alcoholic ones, are an addition, but sometimes some of them are popular goods.

Also popular goods now include semi-finished products - half-cooked products (meat, fish, vegetables) that only need to be cooked.

In this area of activity, a market analysis was carried out and the following results were found - people whose standard of living increases, more often acquire not very healthy food instant cooking. Mostly women buy semi-finished products; this can be explained by the fact that, trying to combine work, study and family life, they try to simplify their lives with such products and thereby save time for other more important matters. For many people, processed foods are the main daily food, and therefore this product is rightfully one of the best-selling products.

Every person wants to live successfully and prosperously, which is why, striving for better life, people choose individual entrepreneurship rather than employment. Also, the desire to work for oneself is caused, for example, by the loss of a person’s main source of income, since as a result of the crisis, many enterprises that consistently receive high incomes were unable to cope with economic problems, ceasing to exist and naturally reducing a large number of jobs.

To engage in business and earn income, you need to decide what to sell so as not to go broke. To do this you need to take the first steps in building successful business trade and carefully consider what type of goods to trade and where. You can trade anything either at the market, by opening a stall, a sales tent, a place or even a store, or you can sell online. These options have both advantages and disadvantages, and an entrepreneur needs to know them.

But first you need to select the range of goods to sell, and then solve the following issues:

The amount of initial capital to start a business;

In the case of trading in a kiosk or retail outlet, you should conduct an analysis of the market in this area of the city for the presence of competitors;

Care should be taken to ensure that the range of goods selected for sale is from the list of reliable goods and remains in demand even if the economic situation in the country worsens;

Reliable goods include those goods that a person will buy regardless of the economic situation in the country. Yes, of course, sales volume may fall, but the product will still be sold.

The best-selling product in Russia via the Internet

The Internet is today the most popular place for trade; here you can buy almost everything - from food and medicine to large equipment and furniture, without leaving your home.

The design of an online store is similar to the design of a regular retail outlet. To do this, you also need to register an individual entrepreneurship, open a bank account, write a business plan, and decide which category of goods to trade. An advertising campaign for online stores, of course, is slightly different from the standard one, but tax reporting is the same.

What can be sold in an online store

Considering that almost everything you need is sold on the Internet, a modern person, when choosing a product to trade online, should study which product is in demand most among users of Internet resources.

Internet commerce market researchers noticed a certain pattern in such sales and determined the so-called standings of the most popular goods sold via the Internet.

Let's look at the top ten best-selling products in Russia on the Internet:

1. Small household appliances deservedly take first place in the ranking of network sales. This wide category of goods is readily purchased not only in household appliance stores, but also on the Internet. These are the following products: irons, mixers, toasters, blenders, vacuum cleaners, microwave ovens, hair dryers, curling irons and hair straighteners, bread makers, multicookers, scales, meat grinders, waffle irons, sandwich makers, electric shavers, digital and SLR cameras, video players, music players, car radios and so on. As you can see, the list of these products is very extensive, and these products are popular because they make a person’s life easier, making it more comfortable at a relatively low cost. On the Internet, people buy small household appliances and electronics to save time, since not in every region you can find this or that product of the required configuration, and fast delivery to any, even the most remote region of Russia, allows you to make such purchases.

2. Second place in the Internet sales ranking is occupied by laptops and computer components. The advantages of online sales of such goods are similar to the previous ones - a large selection, low price, convenient delivery and a guarantee for the product. Even the owners of ordinary computer hardware stores order goods for trading from wholesale suppliers on the Internet, because many have probably encountered a situation where in a regular store the buyer was asked to wait several days until one or another spare part or computer component arrived at the warehouse. Therefore, in order not to wait for the required part in the store, it is better to buy it yourself via the Internet. Many people do this.

3. In third place in sales on the Internet are mobile communication devices: tablet personal computers, smartphones and phones. The widest selection of phone and tablet models, attractive prices, safe delivery, and warranty service attracts buyers to purchase this group of products online.

4. Cosmetics and perfumes are in fourth place as the most popular goods in Russia sold via the Internet. And these goods are purchased mainly by women, since they have greater purchasing power than men. It should be noted that the price for this category of goods in online stores is lower than in regular retail stores, and the range is wider. You can read it in the online store real reviews buyers about the selected product and watch a video review about it, which makes shopping more convenient.

Cosmetics are a more popular product because female half humanity focuses on well-known manufacturers and usually already has experience in using a particular product. But buying perfume products in an online store is more difficult, since you want to smell the expensive aroma before purchasing. Therefore, most often well-known brands of perfumes and well-advertised brands sell well.

5. Children's products take fifth place. This group of products is universal, and therefore quite popular. A large selection of assortments, bright colors, availability of the required sizes and an affordable price category compared to the retail network, a convenient search engine that separates products according to age categories children, attract users of Internet resources - potential clients.

6. In sixth place in online sales is software. This product is universal, regardless of gender, age, weight category, religion and life position. Buyers of software are often commercial firms, large enterprises, government agencies, large retail chains selling computer peripherals, as well as ordinary users who care about the security of their personal devices and personal data. The best-selling software are antivirus programs, Windows operating systems, office suites Microsoft Office, and other programs for personal and commercial purposes.

7. Seventh place is occupied by clothing purchases on the Internet. It is very popular now to order clothes on the Internet, the advantages of such purchases are obvious - the choice of models is huge and it is constantly updated, the size range is always available, the style of clothing can be seen on the model in the photo, there are reviews real buyers. But, at the same time, despite the significant advantages, there are also disadvantages in this point. First of all, this is a risky purchase - not every person knows exactly their size, and those who know are not always sure of making the right choice, since often each manufacturer has its own patterns for sewing clothes, respectively, and its own size chart. Therefore, not everyone decides to buy things by eye.

8. The eighth place in online sales is occupied by payment cards. These are cards with which you can pay for any product, cellular communications (for example, a mobile phone bill), cable television and Internet services, purchase software, as well as entertainment programs (paid games, various mobile applications in the AppStore or Google Play Market). It’s easy to top up such cards with money without even leaving your home, and on some services you can do this even without charging a commission.

9. In ninth place are online sales of various tickets, namely: for film shows in cinemas, for concerts of artists, for the opera, for theatres, for football, hockey, basketball, and for various show programs. On the same line in the online sales ranking are sales of tickets for passenger transportation - trains, buses and planes. With the help of such online purchases, a person saves his time on waiting in queues and trips to the airport or bus station. You can also pay for tickets online using a payment card.

10. Tenth place is occupied by sales of large household appliances. Why is this product category not so popular for online shopping? This is obvious, a large product is usually expensive, not every buyer can afford to purchase an expensive product without looking at it “live,” so to speak. After all, it is necessary to inspect the product, check its integrity, serviceability, functionality, complete set and other qualities. Also, many buyers, when purchasing complex equipment, have a number of questions that only a store consultant can solve. Therefore, these products are rarely ordered from online stores, preferring real hardware stores in their city. The second inconvenient point for purchasing is the large weight and dimensions of the purchase; delivery of a refrigerator, TV or washing machine to the desired city can be very expensive for the buyer, much more than its cost.

Despite the large dimensions and weight, many buyers in lately order furniture from online stores. If you search carefully, you can actually find inexpensive options that, even with delivery to the desired city, will be cheaper than buying a similar product at a local furniture store.

The saleability of goods in brick-and-mortar stores and on the Internet depends on two factors:

Attractive price, lower than in retail stores, inexpensive delivery. Small, inexpensive goods are very popular for purchases in online stores, therefore, the large volume of sales makes them a hot commodity;

The versatility of some product groups. Almost all small household appliances are bought on the Internet, which is why it is in first place in the popularity of online sales; it is the best-selling product in Russia, because such a product is suitable for a large audience of people.

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Today, budding businessmen face difficult questions: “What is interesting to the consumer? In what direction should we start acting? Really, modern market ready to offer “everything and a little more.” To entrepreneurial activity brought not only pleasure, but also profit, it is necessary to know what people will always need, regardless of the financial situation. In-demand products in Russia in 2017 are the topic of our article, because they are the ones that influence economic structure countries.

What is it - the most popular product in Russia

To begin with, you should pay attention to food products - these are the goods that will always be bought:

meat, fish, sausage;

milk and products made from it;

"pasta";

vegetables and fruits.

In addition, the most popular goods in Russia are personal hygiene items and household chemicals. They are needed in any case, no matter what at the moment economic situation in the country. No matter what income buyers have, they will always allocate funds for the purchase of:

toothpaste, shampoo and soap;

washing powder, detergents and cleaning products;

creams and cosmetics.

Groceries, chemicals and hygiene products are always part of the consumer basket, so experts recommend that budding entrepreneurs start with them, paying special attention to the product range.

When thinking about what goods are in demand in Russia, you should not discount alcoholic beverages and tobacco products.

Considerable profit can be made from the production or sale of seasonal goods: clothing and shoes, ice cream, etc.

When working on your business model, do not forget about the so-called impulse products: candies, chewing gum and chocolates. Quite often, buyers do not perceive such a trifle as a significant acquisition - this rather large advantage can turn into a good profit.

Analyzing the last year, which, by the way, was quite difficult in economically, we can determine the most popular goods in Russia in 2016, and this list will not be limited to one or two items. So, there was good demand for the following products:

Technology and electronics. Mobile phones, tablets, laptops, digital video cameras took the leading place in sales via the Internet in the crisis year of 2016. Of course, working with such a product will require certain financial resources and knowledge.

Products. Opening a grocery store in a good location can bring good regular income to its owner.

Clothes and shoes. Pay attention to the combination of price and quality. Make wholesale purchases of good inexpensive products and sell them at retail at affordable prices.

Stationery. At the beginning of the school year, this is the most popular product.

Products for maintaining a healthy lifestyle. Today we can safely say that these are popular goods in Russia, since now everything more people tend towards a healthy lifestyle and purchase exercise equipment, sports equipment and clothing.

Fabrics. During the crisis, many people began to replenish their wardrobe with things they sewed themselves. Naturally, the demand for quality fabrics has increased.

Flowers. No crisis can cancel the celebration of a wedding, anniversary and other special events, which, according to established tradition, are accompanied by the presentation of a bouquet of flowers. Quite often, the price of a bouquet is much higher than the cost of its components (flowers and decorative items), so this business is able to provide a comfortable existence for its owner.

Products for children. As a rule, parents want to give their children everything they need and try to satisfy their desires. Therefore, diapers, toys, strollers, cribs and other products for children bring a stable and fairly decent income.

In order to understand which product is most in demand in Russia, you need to carry out some analytical work, paying attention to several important factors,capable of influencing the demand for the product:

Price. Agree, this is usually the first thing the buyer is interested in. If the quality and price indicators coincide, the purchase is carried out. To form the “correct” price, the following must be taken into account: the cost and purchase price of the product, the pricing strategy and the markup percentage. In order to pay attention to the uniqueness of the products offered, you can start selling at the highest possible cost and get a solid profit, but after that you will need to set a price that corresponds to the market price. This step is only applicable if you are completely sure that this product is in demand. In addition, you can reduce the price as much as possible. But this should be done quite carefully. This move requires explanation, for example: “I sell cheaply in order to attract a buyer and give them the opportunity to be convinced of the high quality of the product.”

Competitors' prices. One of the key factors influencing demand. Clients do not trust “price extremes.” And it doesn’t matter: it’s too expensive or too cheap – both of them arouse suspicion. Therefore, it is imperative to determine the golden mean, which will require knowledge of the market, familiarity with the experience and pricing strategy of competitors.

Preferences of potential clients. To begin with, it is important to find out what products are in demand in Russia during a period of economic stability, to understand what products are “selling” directly in your region (if they prefer and buy beef well, then there is no point in offering pork or lamb). Only after this can customer demand be correctly generated.

So what product is the most in demand in Russia?

The leading place in the Russian commodity market has been taken by Chinese-made products that imitate clothing and footwear from popular global manufacturers.

The target audience is young people who follow fashion trends and want to look in accordance with its trends. Quite often, guys and girls are simply not able to pay a significant amount for an original item, so Chinese analogues are the most popular goods in Russia. Moreover, the range of products is so wide that everyone will be able to find something they like and can afford.

Market analysis showed that Nike Air Max sneakers made in Chinese workshops are especially popular in Russia. In addition, the following goods from the Celestial Empire have become in demand:

Louboutin - women's shoes with red soles and high stiletto heels.
Converse is a very popular sneaker, both for men and women. This product has been in the TOP 10 for more than one season.
Chanel, Birkin from Hermes, Louis Vuitton, Michael Kors - women's bags (of course, “almost” original production).
T-shirts with Ralph Lauren, Tommy Hilfiger, Lacoste logos (mostly for men).
Christian Dior sneakers are very comfortable women's shoes, which quickly found their customers in Russia. The originality, convenience and beauty of the model allowed it to become one of the most popular in the 2015–2016 season.

Please note that China is different from China. Many branded imitations can be of quite decent quality. It all depends on the material and fittings used by the manufacturers of the “brand”.

An accurately imitated product made from high-quality material will have a higher purchase price.

Low-quality copies will not only cost less, but also differ greatly from their original ( appearance, inscription, etc.).

Products for children are no less popular on the domestic market. And this applies not only to clothes and shoes. Products in demand in Russia include baby hygiene products, strollers, tables, and much more.

Third place is rightfully given to small household appliances: electric kettles, vacuum cleaners, coffee machines and irons, along with curling irons and straightening combs, have firmly established themselves in the Russian market. Typically, these devices have a price that is quite acceptable for the average consumer, so their target audience is quite broad, which gives entrepreneurs the opportunity to attract a fairly large number of buyers.

Below we will talk in more detail about the products in demand on the Russian market in 2017. By working with them, it is quite possible to successfully organize and successfully develop your business.

The most popular Chinese goods in Russia

High-margin goods are goods that are purchased cheaply and sold at a high price. It is no secret that this approach is the basis of trading profits. Chinese products are the most striking example of this.

We would like to present to you the TOP popular goods in Russia, imported in order to obtain the highest profits or not losing their popularity among consumers.

Disposable items – the most popular goods in Russia in 2017. We put this type of product in first place, because if you look a little more closely at the market for Chinese retail small items: disposable tableware, hygiene products, kitchen utensils, stationery and much more, you will see that they You can buy it in bulk for 10 or even 1000 times cheaper. The wholesale price of the product is simply “penny”, but there will definitely be income from it.

Food. A product that is always relevant. Bulk products, which are packaged in small bags, are quite in demand in Russia. These include dried squid and other seafood, nuts, dried fruits and other snacks, which the Chinese sell in containers at very competitive prices for wholesalers. After packaging, the cost of the products increases significantly, so profit is guaranteed.

Car accessories. Electronics for cars, auto and motorcycle parts, and tuning elements have become quite popular among Russians. Demand for this market segment is increasing with enviable consistency. DVRs and rear view cameras, radio tape recorders, lighting - this is not a complete list of products with which the domestic manufacturer cannot yet compete (if we exclude Chinese products manufactured under the Russian brand). If you continue the list, adding various little things that can personalize the car (stickers, chrome, etc.), then you will understand why car accessories occupy such a high place in our TOP.

Electronics. What is meant here is not a cheap Chinese counterfeit, but electronics that have occupied a worthy niche of Hi-Fi and Hi-End; as a rule, this refers to analogues of goods from the world's leading manufacturers. Photo and video accessories, plasma panels, projectors, mobile communications, printers and much, much more - this is not a complete list of this market segment. It can be continued with goods that are accessories to products of famous brands (headphones, protective glasses and films, etc.). In China they are 3–40 times cheaper than in Russia. Agree, quite a wide scope of activity.

Fur products – products in demand in Russia, especially since many popular brands have moved their enterprises to China. Cloth high quality It’s not cheap, but it can be sold for many times more.

Furniture. For China, furniture is a significant product. Especially if local solid wood is used in production (there is much less of it in Russia). Despite the rather high cost of furniture on the Chinese market, it is profitable to purchase it - it is still cheaper than furniture from a Russian manufacturer. Naturally, the furniture business is becoming increasingly popular.

Shoes and accessories. Just like outerwear production enterprises, footwear workshops and factories moved to China. Now Chinese shoes are not only affordable, but also completely replicate all the features of their branded counterpart. The same can be said about accessories (belts, bags, gloves), which are cheap but incredibly popular.

Products for children – clothes and shoes, toys and hygiene products, slings and backpacks for carrying children and much more (there is room to “unfold”).

Household goods – incredibly popular products in Russia. Moreover, the list is simply huge, ranging from bedspreads and curtains to air conditioners and gas stoves. However, despite the wide range of products, demand for products is unstable.

Machines and equipment Chinese-made ones, of course, cannot be compared with European, Japanese or American ones in terms of quality, but their price is appropriate. And, as a result, enterprises that are just starting their activities or are modernizing purchase analogues made in China. Of course, the service life of such equipment is usually limited to two to three years, but during this time it is quite possible to earn enough to afford to replace machines and equipment with high-quality units or, at a minimum, to repair broken devices.

To identify the most popular products, the organization needs large volume information about the market that it often does not have. Therefore, it is worth turning to professionals. Our information and analytical company “VVS” is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal departments. The company has 19 years of experience in providing product market statistics as information for strategic decisions, identifying market demand. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B services business.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

building materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, incorrect, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is reliable? You can check this! And we will provide you with this opportunity.

Main competitive advantages our company are:

Data accuracy. A preliminary selection of foreign trade supplies, the analysis of which is carried out in the report, clearly coincides with the topic of the customer’s request. Nothing superfluous and nothing missing. As a result, we receive accurate calculations of market indicators and market shares of participants.

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The modern market is oversaturated with various goods and services, so many novice entrepreneurs find it difficult to choose a line of activity. If you want your business to bring good profits, you need to find an idea that will be in demand in any economic conditions. We will tell you in this article what is in demand among the population in 2019.

In-demand products

First, let's talk about goods that are in great demand among the population. First of all, these are, of course, food:

Meat and sausages;
Fish;
Dairy products;
Cereals;
Pasta;
Vegetables and stuff.

Household chemicals and personal hygiene items should also be mentioned separately. Such products are in high demand among the population even in conditions of economic instability. It never disappears from the market basket, which is why many experienced experts recommend that beginners open their own business in the food industry.

Regardless of income, people continue to buy:

Washing powder;
Toothpaste;
Detergents and cleaning products;
Shampoos;
Soap;
Cosmetics, etc.

When thinking about what product is in great demand among the population during a crisis, we should also mention alcohol:

Vodka;
Cognac;
Wine;
Beer;
Ready-made alcoholic cocktails.

Such a product attracts the attention of buyers, not only on holidays, but also on weekdays. Don't forget about tobacco products. Despite the fact that recently the state has been actively fighting smoking, many citizens regularly buy cigarettes, thereby bringing huge profits to tobacco manufacturers.

The production or sale of seasonal goods can bring enormous success to a small enterprise:

Chilled juices;
Ice cream;
Hot drinks;
Fuel briquettes;
Seasonal clothes, etc.

Forming own business model, pay attention to “impulse demand” goods. Many consumers do not perceive small things like candy, chewing gum or small chocolate bars as a purchase. But from the sale of such goods, which are in great demand among the population, you can make a good profit.

What is profitable to sell?

If you are planning to open a store, you first need to find out. The most important thing is to correctly determine what is currently in demand among the population. In this case, the business will flourish and bring excellent profits. So, let's try to figure out what sells well during a crisis:

Equipment and electronics – phones, laptops, tablets, video cameras. This . Such a business will require you to have certain knowledge and significant financial investments;
Products. If you open a grocery store in a good location, it will bring in a decent profit all year round. To increase the profitability of your enterprise, you can create a household chemicals department in your store;
Shoes and clothing. Buy inexpensive, high-quality goods in bulk and sell them at retail at attractive prices. You can also offer consumers luxury products, but they are rarely purchased in small quantities;
Stationery. Such a product is in great demand among the population at the beginning of the school year;
Sporting goods. Many modern people trying to lead healthy image life, so recently the demand for various sports equipment, clothing and exercise equipment has begun to grow. If you are interested in what products are in great demand during a crisis, be sure to pay attention to this market segment;
Fabrics and accessories. During the crisis, many citizens sew their own clothes, so the demand for high-quality inexpensive fabrics, threads, needles, buttons, etc. begins to grow;
Flowers. People celebrate weddings, anniversaries and other special occasions in all economic conditions. As is known, the most best gift for any holiday - these are flowers. The cost of bouquets is sometimes several times higher than their cost, so such a business brings a decent profit;
Children's toys. Parents try not to deny their children anything, so the demand for children's products remains consistently high even during a crisis. In addition to toys, the assortment can include strollers, cribs, clothes, diapers and hygiene items.

We figured out which products are in demand during the crisis. Now let's talk about what services will be in demand in conditions of economic instability.

Most popular services

The most popular services in demand by the population:

Minor repairs (husband for an hour). This business idea is perfect for beginners who are looking for... The "husband for an hour" agency offers clients a wide range of services - repair of household appliances, installation of plumbing fixtures, replacement of electrical wiring, sockets and switches. Before you begin, you need to complete paperwork, purchase tools, and place advertisements in local media. Such activities will bring monthly 30–50 thousand rubles of net income;
Freight transportation. This is a fairly popular area of activity, since recently services transport companies began to be used by both legal entities and individuals;
Service and repair of household appliances. If you hire qualified specialists and conduct an effective advertising campaign, you can earn 50–60 thousand rubles monthly. To increase your revenue to 100–150 thousand rubles, you need to constantly promote your business and expand the range of services;
Hairdresser, cosmetologist. According to experts, this is a fairly promising type of commercial activity that can bring excellent profits. In order to open a small beauty salon, you will need approximately 300 thousand rubles. If the location of the establishment is successfully chosen, monthly revenue can reach 100 thousand rubles. The success of such a business also largely depends on the intensity of promotion and professionalism of the craftsmen;
Shoe repair. Such a business will require minimal financial investments from you - for paperwork, purchasing tools and raw materials. If you work independently, without hiring employees, you can earn 40–50 thousand rubles a month;
Organization festive events. Services for weddings, birthdays, corporate parties and other celebrations are most in demand among the population in large cities. If you provide an effective advertising campaign, the business will generate 50–150 thousand rubles of net income per month;
Funeral services. If you include the production and installation of monuments in the list of services, you can earn up to 200 thousand rubles per month;
Delivery of environmentally friendly products to your home. This business idea is perfect for rural residents who do not know. Many modern people care about their health, so they try to eat only natural, environmentally friendly food. If you organize regular delivery of fresh vegetables, milk, meat and other products to your regular customers, such a business will bring in 50-80 thousand rubles of net profit every month.

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To understand which product is most in demand in Russia, experts conduct various marketing studies. This is necessary in order to regulate the market and optimize the ratio of domestic and imported products. Now many different things are imported from other countries, mainly from China. This is due to the low cost of such goods. On the path of active exit and popularization domestic producers There are many difficulties facing the population, the main one of which is the legislative framework. Recently, the government has been supporting small and medium-sized businesses so that new enterprises emerge and certain industries develop, and special projects are being developed. They are aimed at satisfying the demand of the population and producing the most popular goods in Russia. It is this type of product that will be discussed further.

Hot products

The ranking of the most popular goods in Russia is determined by the popularity of certain types of products. Most often these are essential goods and fashionable items. In general, we can say that this is an object that meets the primary needs of a person. If we consider the domestic market, then our people, of course, are in demand for food products, household chemicals, cosmetics and hygiene products, textiles, household appliances and electronics. A separate category, included in the top of the most popular goods in Russia, is products for the youngest part of the population - for children.

Grain and flour products

When asked what product is most in demand in Russia, the first thing that comes to mind is: Among them, you can highlight the main element, without which not a single meal in a Russian home is complete - bread. It is not for nothing that it is given a special place in the diet of every person, because it saved us in the most hungry years. Perhaps this is why bread plays such an important role. Of course, it is one of the most popular products.

We should not forget the group of grain and flour products as a whole. Most Russians always have flour in their home. The meal is most often accompanied by another product in this category - cereals. Not all countries can boast of such variety and choice, but Russian residents actively include cereals in their diet.

This group of products includes another popular product - pasta. various types. This is a cheap product that is accessible to the majority of the population. Various bakery products are also in great demand on the domestic market.

Livestock products

This category is the most popular and best-selling products in Russia. Livestock products are taken into account in a certain ratio when calculating the consumer basket, since such goods are needed to ensure a healthy diet. This commodity group, in turn, is divided into three large categories:

Eggs and egg products. They contain highly digestible protein, a rich vitamin and mineral complex of elements such as A, D, E, B, essential amino acids, as well as choline and lecithin. Even though eggs are a source of huge amounts of cholesterol, the norm for their consumption is 292 eggs per year.
Meat and products made from it. The nutritional value of this product is due to complete proteins. Meat contains a lot of water and proteins, as well as extractives, nitrogenous substances and lipids. Meat products that are in demand among the population include offal, semi-finished products, sausages, smoked meats and canned food.
Fish and products made from it. The consumption rate of this product is more than forty kilograms per person per year. This category is represented by a large variety and choice. It includes the fish itself in different ways processing (live, chilled, frozen, salted, pickled, dried and smoked), caviar products, culinary products and semi-finished products, canned food and preserves.

But in the sale of these products, despite all their advantage in the form of popularity, there is one catch. This is compliance with storage conditions. People involved in the sale of such products must certainly remember and comply with them.

Fruit and vegetable products

This category also includes the most popular imported goods in Russia. This is especially true for fruit and vegetable products. She is simply a storehouse of vitamins. But more than fifty percent of this commodity group consists of foreign fruits and vegetables. They are mainly imported from warm southern countries such as Türkiye, Georgia, Spain, Ecuador, Colombia and Greece.

Dairy products

Another popular group on the domestic market is dairy products. Among Russians, preference is given to milk. It comes in varying degrees of purification and heat treatment, percentage of fat content and level of additives. Products based on it include cream, cottage cheese, sour cream, cheeses and butter. The latter is presented in a large assortment. It can vary in the amount of fat, salt, moisture and sugar.

A separate place can be allocated for fermented milk products. These include all milk-based products with the addition of special bacteria. These are kefir, fermented baked milk, sour cream and even cheese. All of them are of great benefit to the human body and are sometimes used for preventive and therapeutic purposes.

It is impossible not to mention the product, which is one of the most popular goods in Russia. It is specific and very clearly characterizes the domestic market - this is condensed milk. It is a product of evaporated milk with added sugar. Condensed milk is actively used in confectionery products, and for many people it replaces the usual beet derivative.

Household chemicals

This type of product also falls into the category of the most popular goods in Russia. Nowadays, probably not a single person can imagine his life without the components of this commodity group. The rapid development of the chemical industry in this direction back in the nineties led to the fact that the range of these products has become very extensive. This group includes the following components:

adhesives;
abrasive products;
paint and varnish products;
mineral fertilizers;
pest control products;
detergents.

The latter are represented by a huge variety of products that are used by humans everywhere. People use them to care for dishes, bathtubs, sinks, toilets, clothes, furniture, floors, etc.

In Russia, the most popular company producing detergents is the American Procter & Gamble. Under his brand, such powders as “Myth”, “Tide” and “Ariel” are produced and sold on the domestic market. More than seventy companies test their products on Russians, but the most popular are Procter&Gamble, Henkel KGaA, Reclitt Benckiser, as well as the domestic Nafis Cosmetics.

Cosmetics and personal care products

This category belongs to the most popular goods in Russia, because life is impossible without it modern man. If we classify the countless number of personal hygiene products, we can combine them into three large groups:

Medical and hygiene products. This includes skin, hair and oral care products.
Decorative cosmetics. Its main purpose is that it emphasizes the natural beauty of a person and hides minor flaws.
Perfumery. It is represented by a large assortment. This includes eau de toilette, perfume, fragrant waters, and the perfume itself. It is perfume that is the most popular product on the Russian market on the eve of the New Year or the Eighth of March. Perfumery also occupies a leading position in sales in the Internet space. This is due to the fact that it is more profitable to purchase such products in this way. Regarding perfumes, there is also such a feature as consistency of choice: many people prefer one scent and, having ordered it on the site, they are confident that their choice is correct.

Among all cosmetic and hygiene products, anti-aging creams, shower gels, soaps, deodorants and antiperspirants are in demand among Russians.

If we determine the most popular brands, we can highlight brands such as “Black Pearl”, “Clean Line”, Avon, Nivea, Garnier, Maybelline, Oriflame.

Electronics and gadgets

In the century information technology Almost everyone uses electrical products in their lives. Due to the fact that time and science do not stand still, their range is constantly updated. Some once popular models are being replaced by others. Over the past fifteen years, several generations of gadgets have changed. People also always want to be in trend and have the latest innovations, so the demand for electrical products is very high. This also applies to the domestic market. These devices are designed to ease the daily responsibilities that fall on a person’s shoulders. Among the most popular brands that produce almost the entire range of equipment are LG, Lenovo, Samsung, Apple, Phillips and Acer.

Household appliances

Most popular Chinese goods in Russia it is predominantly this group. People are attracted by cheapness, which is due to low cost. This is due to the fact that many of the world's giants in this industry locate their branches in China, where labor wages are not so high.

Many people prefer to choose household appliances in person, because this makes it possible to at least visually assess their quality. But this in no way affects the popularity of online stores selling this type of product.

At the moment, the demand for small household appliances has noticeably increased in the household products market. These include irons, blenders, juicers, and meat grinders. Products intended for beauty and body care have a significant share. This includes hair dryers, razors, and epilators. The popularity of this segment of household appliances is explained by the possibility of presenting it as a good gift.

Clothing and accessories

This category mainly represents the most popular goods in Russia from Moldova, Turkey and China. Leadership in sales of clothing and accessories is due to their intended purpose, that is, the protection of the skin. The second factor determining the popularity of these products is the desire of a person to express his individuality.

Finding your target audience in this area is not so difficult. It doesn’t matter at all how sales will be made - whether it’s a real store or online portals. Twenty percent of the total number of Russian residents are buyers of clothing and accessories through electronic resources.

Toys

Toys are the most popular goods in Russia from China. They have a fairly long lifespan life cycle, as they are relevant for people of different age categories.

Depending on intended purpose of this product it can have completely different audiences. These can be both small children and wealthy adults. The latter often collect handmade toys. That is, the sale of this product can be designed for a heterogeneous market segment, which indicates good business opportunities.

Medicines

This product of the chemical industry cannot but be popular, since it, like the previous ones, is designed to satisfy human vital needs. In this case, it is the need to be healthy. The target audience for medicines is very rich. This is evidenced by the huge number of pharmacies located literally at every step.

Runet marketers claim that the volume of goods purchased via the Internet is growing significantly every year. The work of existing online stores and other trading platforms has intensified. More and more users are becoming familiar with the opportunity to earn money by organization of new stores.

Where did you buy the best-selling products online in 2019?
How to Find Out Which Products Are Selling Best Online
Conclusions

And this is quite natural, because over the last decade Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many people are too busy to go shopping - it’s easier for them to buy something online, especially since this can often be done in a couple of clicks, without leaving your seat or letting go of a cup of coffee. In addition, your online purchase will be delivered to any convenient location - often free of charge. So is it worth wasting time on tedious shopping if you can buy everything you need online? Online trading of goods is also beneficial for sellers, because in this way they significantly save on rent. This is why the number of online stores is constantly increasing.

Where did you buy the best-selling products online in 2019?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less often online purchases are made by:

on online auctions;
through various web message boards (for example - Avito);
on other resources whose specialization is the sale of products or the provision of various services.

How to Find Out Which Products Are Selling Best Online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of online commerce are growing faster than others.

If you want to find out how in demand a particular group of products is, you can check it using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the Internet.

For example, for the query “Online Clothes” the service shows that more than 20 million people a month are looking for online stores, of which more than 1.3 million are looking specifically for online clothing stores.

But 25 thousand people search for air tickets online every month, and another 12 thousand want to buy cheap air tickets

Only 11 thousand people are looking for laptops on the Internet, but taking into account the fact that Yandex Wordstat generates more than 400 thousand user requests for the request “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine demand for a product or product category is called Google Trends. If you enter a position you are interested in into the search bar, it will show graphs of the popularity of this query through Google search, as well as other statistics.

True, this service does not show the exact number of search queries on a topic, but only determines the popularity of the query on a scale from 0 to 100

You can refine the request for your country and select a time period for analysis

You can also check popularity by region or city here

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which online trading niche is the most popular in your region, and perhaps open your own profitable online business. Remember that online shopping is constantly growing, so even small store may well bring its owner a decent profit.

In 10th place - large household appliances

Large household appliances were not so actively purchased online in 2019, despite the more low prices. As before, people are accustomed to making large purchases in ordinary specialized markets. The main reason is the high cost of purchase and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the product before purchase for the absence of defects and the completeness of the product. In addition, at the supermarket you can consult with competent staff and ask questions about the operation of the product.

In 9th place - tickets

Slightly more often than large household appliances, Internet users bought tickets for various events and trips in 2019:

concerts and shows;
sporting events;
cinema and theater;
railway, car and air tickets.

Such purchasing methods helped many people save time on traveling and standing in queues. This method is quite convenient and practical.

In 8th place are cards for paying for services.

Best Selling Cards:

replenishing accounts for mobile communications, cable and satellite TV, Internet providers;
for payment for software;
to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a fee.

In 7th place - clothes

The demand for purchasing clothes has increased; on the Internet you can find any samples, types, sizes of a wide variety of models. But still, for many it is still difficult to buy an item over the Internet in the exact size and without trying it on. Many people hesitate to buy because they doubt that it will fit.

However, this problem can be solved. Most online stores do not require advance payment - if you don’t like the item, you don’t have to take it or pay for it. In addition, the buyer has the opportunity to view product reviews left by other customers.

In 6th place - PO

Software It’s easier to buy than clothes, you don’t need to try it on, it suits everyone. Typically, the purchase of licensed software is made by commercial organizations, government agencies, and users who are concerned about the safety of their information.

The most popular were:

Windows operating system;
license for antivirus software;
Microsoft Office application packages, etc.

In 5th place is a product group for children

These products are more versatile, making it much easier to buy them online. The selection of such products is huge, the prices are reasonable. Children's products are structured, which makes purchasing them much easier.

In 4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail, and the choice is wider. Making online shopping easier is the ability to read product reviews and reviews from professionals.

Perfume is bought less often and mostly from proven brands, since it is difficult to buy a new scent without using your sense of smell.

Download the free checklist 18 ideas for what you can sell on message boards right now

Top three sales leaders

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to large selection, reasonable prices, safe delivery and, very importantly, warranty.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, while real electronics supermarkets may not have some models or components for them, the Internet always has everything and delivery is fast.

Top seller and the winner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

drones and quadcopters;
LED lighting;
hobby goods;
spare parts and accessories for machines;
green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

Conclusions

What makes a product the most purchased online?

Price - most often they buy products whose cost does not exceed $600.
Universal product qualities - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

There will be better purchases of household appliances as they are suitable for both men and women. Basically, this product does not depend on the age of the buyers, their build and other characteristics that make a person interested in purchasing any product.

What makes a product the most purchased online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize a business with China?».

In addition, the universal qualities of the product are important, when everyone can buy the same product, regardless of gender, age and place of residence. This category of goods includes laptops, mobile devices, TVs, etc.

Various fashion trends often make adjustments to online sales statistics. For example, at younger generation spinners and hoverboards are now in fashion; Sometimes certain types of toys or other products for children come into fashion. If you “catch a trend” in time, you can also make money from this. But don’t forget that fashion is changeable, so your online store’s assortment should include not only fashionable new items, but also products that are in stable demand among the population.

According to marketing research, women buy more online than men, but this ratio may vary in different product categories. For example, electronics are more often purchased by men, while clothing and cosmetics are purchased by women. In addition, the fair half of humanity is more prone to impulse purchases and responds more strongly to attractive packaging and tempting slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.

As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online stores, as well as other ways to make money online, go here: 50 ways to make money online