Who is behind the cord? Cooler than Leps and Kirkorov. Why Sergey Shnurov became the most successful artist. Business income

Russian artists receive incredible fees, earning a fortune from concerts and shows, on tours and at private parties. They also earn considerable income from “passive income” in the form of album sales.

Sergei Shnurov worked hard in 2018, never tired of shocking the public, and amazed with his financial result of $13.9 million. This is a record earnings among Russian stars in the past year.

Where did Shnurov start and what does he have today?

In his youth, Sergei worked as a watchman in kindergarten, loader and blacksmith. At the St. Petersburg radio station "Modern" he worked as a promotion director, and was also fond of painting pictures in the "nude" style.

Shnurov became the frontman of the Leningrad group after the release of the first album “Bullet”. The team gained its popularity in 2002 after the capital’s mayor, Yuri Luzhkov, canceled the group’s concerts at Luzhniki.

In 2008, Sergei abandoned his brainchild in favor of the Ruble project, but Leningrad “came to life” again 2 years later.

In 2010, Shnurov opened a bar, calling it "Blue Pushkin", in 2012, under the leadership of the artist, the restaurant "Kokoko" was launched, it is managed by him ex-wife Matilda. In the fall of 2014, Shnurov launched his own clothing line, Shnurovs.

Sergey prefers to invest all his earnings in real estate and expensive cars. Rocker brawler owns trademark"Leningrad".

At the same time, he receives fees for his performances that allow him to easily buy a couple of apartments in Moscow after performing only a few times. On a normal day, a Leningrad performance costs 7.6 million rubles; on holidays, prices can easily be multiplied by three. When traveling to concerts abroad, each musician of the group receives 15,000 rubles per day in travel allowances, and only premium hotels are booked for them. Sergey cares about 100% comfort of his people.

What is creativity, according to Shnurov

According to the hooligan rocker, creativity is for girls on Instagram, and Shnurov himself creates art, his creations, in his opinion, miraculously refract, explain, rhyme with environment, they are trying to integrate them into the mainstream. He said this in an interview with the famous journalist Ksenia Sobchak, which was published in Forbes magazine.

On his birthday in 2018 - April 13 - Sergei and his team released their first album in the last 4 years called "Everything".

How does Sergei feel about money?

Having lived with his wife Matilda for about 8 years, he decided to divorce her. During their marriage, the couple made quite a decent fortune, and Sergei stated in an interview with the media that it was his wife who was in charge of all the financial affairs of the family.

Shnurov sincerely tells reporters that he does not want to go into details about his income and expenses, he does not know how much his concert costs, he is not interested in how much money is in his account, he says that he “doesn’t worry about it.” In his opinion, a person either produces money or works on how to save it. Shnurov thinks about how to earn them, but managing and increasing them is not his job.

Today Sergei is 45 years old, he remarried after his divorce from Matilda and is still thinking whether to perform at New Year or spend this golden time for him with his young wife.

Sergei Vladimirovich Shnurov (Shnur) is a popular Russian rock musician, film actor, TV presenter, artist, composer, leader of the Leningrad and Ruble groups. Shnurov’s popularity comes not only from his incendiary songs (the Leningrad group is known for many hits), but also bright clips on them, as well as skillful PR on social networks and shocking. In the Forbes ranking for 2016, Sergei Shnurov became third among show business and sports stars.

Childhood and education of Sergei Shnurov

Shnurov’s parents were Soviet engineers and had nothing to do with music, especially rock music. And Sergei himself said that as a child he was going to become a diplomat. Like many children of the 70s of the last century, he loved chewing gum and believed that diplomats had pockets full of chewing gum.

Sergey Shnurov in childhood (Photo: instagram.com/shnurovs)

Sergei studied at Leningrad school No. 256. At school, Sergei Shnurov had the nickname “Shurik” (and not Shnur, as now), given to the boy by his classmates for his amazing luck and cheerful disposition.

Sergei received good grades in his subjects, according to his biography on Wikipedia. But the boy Seryozha had problems with his behavior. He learned “informal vocabulary” early, which affected his future creativity. At school he often became a hooligan, and for his misdeeds and self-will he ended up in the children's room of the police. According to Sergei, his rebellious spirit comes from his grandfather, Daniil Pavlov, who was a revolutionary and participated in the Kronstadt uprising.

WITH youth Sergei developed a passion for music. Shnurov was fond of the work of Vladimir Vysotsky, then listened to the songs of Yuri Shevchuk, Viktor Tsoi, and the Leningrad group “Secret”.

Sergey Shnurov in his youth (Photo: instagram.com/shnurovs)

The family lived quite frugally. Sergey Shnurov helped his parents by working part-time different jobs— swept the streets, distributed leaflets. By the way, Sergei posted a photo with his dad and mom on Instagram only on his 40th birthday.

Sergei Shnurov with his parents (photo on the right) (Photo: TASS/instagram.com/shnurovs)

After school, Sergei entered the Leningrad Civil Engineering Institute. Then he worked in a restoration “travel” * (received a specialty - restorer of works made of wood, 4th category). He studied three courses at the religious and philosophical institute at the theological academy. But something did not give the young man peace, and he went on academic leave, and stayed there for a long time. The life of Sergei Shnurov shone with its diversity: he worked as a loader, a watchman in a kindergarten, a glazier, a blacksmith, a carpenter, a designer in an advertising agency, an assistant on the set of video clips, and a promotion director at the Modern radio station. And then Shnurov liked most of all making fences for graves - they paid well for this work.

Sergey Shnurov (Photo: instagram.com/shnurovs)

The creative path of Sergei Shnurov

One fine day, Sergei realized that his calling was music and songs. In 1991, the hardcore rap project Alkorepitsa appeared. Such a project was the first in Russia, according to Wikipedia. Then in Shnur’s biography the group “Van Gogh’s Ear”, which specialized in electronic music. And on January 9, 1997, the Leningrad group arose, with which Sergei Shnurov achieved all-Russian fame.

The albums “Bullet”, “Summer Residents”, “Checkmate without Electricity” contained songs with simple, cheerful melodies, funny lyrics with a lot of obscene language, which quickly became popular hits.

The Leningrad group led by its soloist Sergei Shnurov, 2003 (Photo: TASS)

At the end of 2008, the leader of the Leningrad group, Sergei Shnurov, unexpectedly disbanded the group and canceled upcoming concerts. The Ruble project, announced as a side project, became Shnurov’s main group.

Musicians Sergei Shnurov and Andrei Antonenko (from left to right) performing at the premiere of their solo program new group"Ruble" (Photo: TASS)

On August 9, 2010, with the announcement of two November concerts in Moscow, the revival of the group “Leningrad” began (the full name is “Group Leningrad”), on September 20, 2010, the first video of the revived group “ Sweet dream", which aroused great interest. Now vocalist Yulia Kogan appeared in the group, who was replaced a few years later by Alisa Vox-Burmistrova, and in 2016, she also left. Now in “Leningrad” Vasilisa Starshova and Florida Chanturia sing together with Shnurov.

Members of the Leningrad group Florida Chanturia, Sergei Shnurov and Vasilisa Starshova (Photo: TASS)

A separate place in creative path“Leningrad” is occupied by video clips. Shnurov mastered this genre especially successfully in recent years. The clips “Bag”, “Healthy Lifestyle”, “Karasik”, “Road”, “Vip”, “Prayer”, “Soon to School” were very successful, but “Exhibit” (2016) from the Fancy Shot studio and director Anna Parnas beat all records, reaching one million views within a day after appearing on YouTube, within a week there were already 12 million views. Almost every video of “Leningrad” becomes an event, causes many parodies, gives rise to huge amount news.

In 2017, as part of the celebration of the 20th anniversary of Leningrad, Shnurov began, with concerts from Paris to Israel. The tour began, naturally, in Leningrad, that is, St. Petersburg. And after the end of the tour, Shnur promised to release an album with songs for children.

Chairman of the Board of Directors of the shopping and entertainment complex "Class!" Alexander Mitroshenkov, musician, leader of the Leningrad group Sergei Shnurov and head of the children's program studio at VGRTC Tatyana Tsyvareva (from left to right) during a press conference dedicated to the presentation of the new format of the children's program "Good night, kids!", 2016 (Photo: Mikhail Pochuev/TASS)

The Russian Orthodox Church harshly criticized the new mentors of the popular show “The Voice” Basta and Sergei Shnurov. In one of the programs, Alexander Shchipkov, who is the first deputy head of the synodal department, noted that Basta and Shnurov are talented people, but their “quality of language is very poor.” Shchipkov noted that this applies not only to the use of obscenities in vocabulary, but also to conversations in public. A representative of the Moscow Patriarchate believes that artists behave this way on purpose to increase their popularity.

Shnurov admitted that the most bright participants shows choose him. Sergei also said that he set only one condition for Channel One before agreeing to become a mentor in the seventh season music show"Voice".

“Yes: smoke after every third participant. But I did not immediately achieve such privileges - smoking right in the studio. At first I smoked on the street, then in a dark room, then in a corridor, and now I smoke in a chair and everywhere else. The management realized that it was useless to fight me. And besides, it speeds up the process if I smoke without leaving my workplace,” the musician told tele.ru.

Sergei Shnurov's net worth

In 2016, Shnurov earned $11 million, rising to third place in the Forbes ranking of show business and sports stars. Only Maria Sharapova and Grigory Leps beat Sergei. It is curious that at the end of 2015 he was only 28th.

In St. Petersburg, Shnurov has the Blue Pushkin bar and the Kokoko restaurant, run by his wife Matilda. In 2014, he launched his own clothing line, Shnurovs.

The first place in terms of income in 2017 in the Forbes ranking was taken by opera star Anna Netrebko, who earned $7.5 million. Philip Kirkorov earned a little less (7.4 million), followed by Timati (6.6), Grigory Leps and Dima Bilan (6 each). Sergei Shnurov, according to the magazine, has only $5 million this year.

In general, the ranking takes into account, in addition to income, mentions in the media and the number of requests in Yandex. In total, Kirkorov became the best among the musicians; the media most often mentioned Shnurov and Bilan besides him, and on the Internet they most often searched for Leps, Yegor Creed, Basta, Timati and, again, Kirkorov.

In 2019, news reported that Shnurov became the richest artist in Russian show business.

In 2018, Shnurov’s income amounted to about $14 million, although two years ago he was not even among the top ten wealthy people in Russian show business.

Sergei Shnurov admitted that, being in a previous marriage, he did not follow the money. Then the ex-wife was almost entirely responsible for the state of the family budget. Now the musician has tripled his income.

Political Views Sergei Shnurov

Sergei Shnur often talks about politics or sings about it in his songs, although he has no intention of getting involved in it. Shnurov denied the existence civil society in Russia, and the opportunity to “negotiate with the pro-Kremlin authorities,” the leader of Leningrad also advocated in 2011 for the release of Mikhail Khodorkovsky. However, in an interview in 2015, Shnurov said that there is freedom of speech in Russia and criticized the opposition. Here is one of the quotes from Sergei Shnur: “There is no ideology, there are no clear ideas about the future. If you think about it, they say the following: we want to do the same thing as the “Putin regime,” only better. That is, the government needs to be replaced, but everything is fine with society. Where will it be better? "And we honest people Let’s deliver!“ Where will they get so many honest people? From Mars?

Members of the Leningrad group Grigory Zontov and Sergey Shnurov (Shnur) (from left to right) during a concert at the Fetisov Arena KSK, 2016 (Photo: Yuri Smityuk/TASS)

Sergey Shnurov is active in public life, puts forward ideas, for example, banning the sale of alcohol and drugs to persons without higher education. Shnurov is the enemy death penalty. In February 2013, he spoke out in support of homosexual teenagers in an interview with The New Times magazine. “There is neither Greek nor Jew. These words were not spoken by me, and these words are already 2000 years old. Has anything changed since then? There are people. “Everything else doesn’t matter,” said Shnurov.

Shnurov does not support either side in the crisis in Ukraine. This did not prevent Ukraine from including him among its enemies on the “Peacemaker” website; reacting to a possible ban on visiting Kyiv, Sergei Shnurov said that “he will not break into closed door" And earlier, Deputy Prime Minister Rogozin proposed sending Shnurov to the Ukrainian Eurovision, saying, “he won’t win, but he’ll send them all somewhere.”

In the summer of 2018, Sergei Shnurov wrote poems on his Instagram page dedicated to the unattainability of retirement age. This age, in the wake of pension reform, was compared by Shnur to afterlife.

Personal life of Sergei Shnurov

Serey Shnurov was married several times and his personal life continues to be the focus of media attention, news comes regularly.

His first wife was Maria Ismailova; in 1993, Shnurov had his first child, daughter Seraphim. She studies at the Faculty of Philosophy of St. Petersburg State University. Shnurov’s second wife is Svetlana Kostitsyna, former director of the Pep-C group. She gave birth to a son, Apollo (2000), named after the poet Apollo Grigoriev. Shnurov was the lover of actress Oksana Akinshina for several years. Oksana's love for Sergei manifested itself at the age of fifteen.

Sergey Shnurov and Oksana Akinshina (Photo: Global Look Press/TASS)

Third wife (since 2010) - Elena (Matilda) Mozgovaya. She is a restaurateur, born in Voronezh, left school after school parents' house and went to Moscow, and then to St. Petersburg, where she entered the biochemistry department of the Technological University. After getting married, Matilda began managing her husband’s restaurants, the Blue Pushkin bar and the CoCoCo restaurant, opened in December 2012. Matilda Shnurova also leads dance school"Isadora."

On her Instagram, Sergei Shnurov’s wife introduced herself as the CEO of the COCOCO restaurant and ISADORA balletschool. On social networks, Matilda Shnurova often posted photos of restaurant dishes, herself and her husband.

Sergei Shnurov does not hide his children from the press; they can also be part of PR. There is a photo in which Sergei and his children - daughter Serafima and young Apollo, that is, Shnurov Jr. - are drinking together in one of the drinking establishments in St. Petersburg. Many thought that it was too early for Apollo Shnurov to drink and smoke, especially in the company of his father, but Sergei Shnurov, apparently, has his own view on raising children.

Singer Sergei Shnurov with his wife, journalist Elena Mozgova, at a wedding ceremony, 2010 (Photo: Ruslan Shamukov/TASS)

In May 2018, Sergei Shnurov shocked with the news of his divorce from Matilda.

“With great regret, but with love and gratitude to each other, preventing all kinds of speculation and rumors, Matilda and I announce that we have decided to divorce. We request all media not to violate our personal space. Thank you,” wrote Sergei Shnurov on his Instagram page.

More than 1.5 thousand comments appeared under Shnurov’s post about changes in his personal life in just an hour. Most fans expressed regret over the couple's decision to divorce. “I hope you change your mind, there are so few bright and beautiful couples like you now,” writes one of the musician’s fans.

Matilda (Elena Mozgovaya) commented on the news about her divorce on her social network page. Moreover, she did this casually in one post with a commentary on the new film “The Sobchak Case.” She called this film “an important movie about time and the role of the individual in the history of our country.”

“It’s not easy for me to comment on the sad news that many of you learned today. I will refrain and allow myself to keep the personal private. Thank you very much for the words of support to those who sent them to me,” she wrote in a postscript.

Alisa Vox, who worked with Sergei Shnurov for several years, spoke out about his divorce. She did not name any specific names in her Twitter post, but many understood that she was talking about Sergei and Matilda.

“Everyone, as one, asks to comment difficult situation with divorce proceedings in Russia. Well, I comment: “Today, more than 50% of marriages break up in the Russian Federation. 41% - due to alcoholism of one of the spouses. Most often, the woman initiates the divorce. I got divorced 2.5 years ago. She also initiated the divorce. And I don't regret it. In general, I like the stability with which I set trends. Use it - I don’t mind,” wrote Vox.

On October 8, 2018, Sergey Shnurov deleted his posts from the social network for an unknown reason. At the same time, about 3.7 million people subscribe to his page. Even the director could not name the exact reason for this action of Shnura. music group"Leningrad" Denis Veykov.

“I wanted it and deleted it. The most important thing is that we are alive and continue to do our job,” Veikov was quoted as saying by the news.

According to many, such a step by Sergei Shnurov not only did not alienate followers, but even attracted new ones to the page. Users are looking forward to the resumption of communication between the outrageous performer and fans of his work on the site of this social network.

However, soon photos began to appear on Shnur’s Instagram again, in one of them the singer appeared with a black eye. Under the photo, as the news reported, Shnurov posted a comic poem. From the text we can conclude that he received a black eye from one of his subscribers, offended by the disappearance of all the photos in the account.

Subscribers immediately began discussing the photo, making various guesses. “Beating means loving”, “Kokorin? Mamaev? Connor? Khabib?”, “Are these the two football players?”, some wrote. “Did you open the beer with your eye?” others suggested. There were also those who gave advice on how to quickly get rid of a bruise or simply laughed at the appearance of the musician.

New wedding of Sergei Shnurov

On October 20, information appeared in the news that Sergei Shnurov got married again. Shnurov’s plans to get married became known on October 11; an application was submitted to Wedding Palace No. 1 in St. Petersburg. Free Press reported that the leader of the Leningrad group, Sergei Shnurov, was spotted in the registry office with a blonde. Shnurov, according to media reports, warned his colleagues about the upcoming wedding, noting that “life has taught him nothing.”

Shnur's new wife was socialite from Yekaterinburg Olga Abramova.

It is reported that the secret ceremony took place in St. Petersburg. Shnurov and Abramova drove up to the back door without fanfare, quickly signed their names and left. They spent less than five minutes on the ceremony.

* Putyaga, - Vocational technical school (jarg - from the abbreviation vocational school).

“I irresponsibly, but with all seriousness, declare that even if they take all the proceeds from concerts for the performance of my songs, I will not stop singing, because my soul sings. And even in captivity, which they threaten me with, I will continue to wheeze and howl, this is my nature,” wrote Sergei Shnurov on his Instagram after the organizers of his group’s Novosibirsk concert on Paratroopers’ Day were fined 40 thousand rubles.

Surprisingly, but true: the more often they try to ban Shnur, the more he earns.

IN concert season 2015/2016, according to Forbes, the musician’s income amounted to $11 million. The success of "Leningrad" can be explained by a general simplification of musical tastes and lack of fish. In the 2000s, not a single new one appeared on the e-strada. Zemfira, neither fresh Ilya Lagutenko with bright original music. The public is bored to the point of nausea by the heavily overused crop of Russian pop stars, singing songs that are not their own with hackneyed melodies and lyrics consisting of cliches. There are few truly violent ones... So the viewer, voting with rubles, went en masse to Shnur, thereby expressing a protest vote. Moreover, the leader of “Leningrad” behaves honestly towards the public - he tears his shirt on his chest, gets drunk, swears like a shoemaker and every time he produces something peppery, relevant, cynical, funny and bold to the rollicking Balkan rhythms of his brass band. As the musician says in such cases Sergey (Spider) Troitsky: “In general, everyone was crazy!”

Leader of the Leningrad group Sergei Shnurov during a performance at music festival under open air"Afisha Picnic" Photo: RIA Novosti / Evgenia Novozhenina

Not only next to the combed pop music, but even against the backdrop of dull Russian rock, shnurovshchina looks like rebellion coupled with a farce. "Leningrad" occupied approximately the same niche as Verka Serduchka. But Shnurov has a number of advantages - he is one of his own, from St. Petersburg, he has a strong masculinity and a caustic tongue. Plus very professional video clips. The clip “Exhibit” (“On Louboutins”) worked like a viral advertisement. As a result, it was watched by 84.5 million people. I never dreamed of such success Alla Pugacheva, which does not have so many views on Youtube, subscribers on social networks and a place on the Forbes list. Shnur was no longer treated as a marginal drunkard. Now he is as much a part of show business as Kobzon, Steep, Kirkorov, Leps. And now it is unlikely to be banned. Few people are surprised that a Leningrad performance today costs from 5.5 to 7.5 million rubles. (they say that Cord takes half, the second is distributed to all group members). But neither the high costs nor the harsh touring rider (requirements) of “Leningrad” frighten the organizers of the performances. In May of this year alone, the Leningraders gave 28 concerts, earning about $2 million.

Household touring rider (requirements) "Leningrad". The group has the right to demand that the organizer pay a penalty for changing agreed flights - from 5,000 to 10,000 euros, as well as for the hotel not meeting the specified requirements (5 stars). The organizer pays and makes a deposit for Shnurov’s use of the hotel’s room service in the amount of 20,000 rubles/day. for Moscow, 10,000 rubles/day. for regions of Russia and 250 euros/day. abroad. The minibar in Sergei Shnurov's room is open, and it is also paid for by the organizer. In the dressing rooms there should be: Absolut vodka - 2 l, Macallan whiskey (at least 12 years old) - 4 bottles, Jägermeister liqueur - 2 l, dry white wine - 7-10 bottles. (from 1000 rub./bottle), dry red - 7-10 bottles. (from 1000 rub./bottle), 2 bottles. Brut champagne from 1500 rub. German and Belgian beer - 4 bottles. and 12 bottles. "Guinness". As well as red caviar and a large list of soft drinks and food. Daily allowance for the entire group is 2300 euros per day.

"Minus" Kirkorov

In troubled times, people are ready to save on bread, but pay for entertainment. This story has already become a classic - fan Stas Mikhailov I went to his concert, buying a ticket with credit funds. At the same time, the artists themselves do not complain about the lack of funds and concerts. Director of Grigory Leps Alexander Nikitin admitted that the singer even limited the number of his performances - no more than 15 per month. “It’s physically impossible anymore,” says Nikitin. According to him, Leps is still a sought-after artist, but the artist does not earn the kind of money ($9 million) that Forbes attributes to him. “The figures are greatly inflated,” PR agent Lepsa told AiF. Maya Serikova. “Forbes sent us a request to confirm these amounts, but we are not commenting on this, since the data does not correspond to reality.”

Philip Kirkorov, touring with the new show “I”, complains to his colleagues that he has not yet recovered the costs of staging and preparing a very cumbersome show, and claims that he is still “in the red.” However, Kirkorov’s colleagues say that the singer is disingenuous, because he never spends his personal savings on staging his shows, but takes money from wealthy friends. He's not the only one who does this. They just don’t give it to everyone, but Kirkorov knows how to ask. At the same time, he himself asks for up to 70 thousand euros for speaking at corporate events. So Kirkorov’s “minus” is actually a “fat plus” - $7.6 million, according to Forbes.

After a long “abstinence”, singer Zemfira, who toured the country on a large tour, also collected a good box office. Although Zemfira has not released such bright songs in recent years as she had at the beginning of her career, the public clearly misses her. Due to the overwhelming demand, we had to hold an additional concert in the capital's Olimpiyskiy. The gross collection from these performances amounted to 168 million rubles, in St. Petersburg - 75 million rubles. In total, Zemfira earned $6 million this season, according to Forbes.

“How much did I earn? — surprised Valery Meladze, having heard from me what amount ($3.1 million) Forbes had calculated. — I don’t understand why an authoritative publication inflates our income?! I know firsthand how much you can earn in Russian show business. You can earn $2 million in a year. And 5 and above is almost impossible.”

Meladze himself was on the board of directors of a fairly large capital bank with the goal of preserving and increasing the capital earned on the stage. But, according to him, he failed to make money from this. The same as in construction, which the singer has been involved in professionally for many years. “As an investor, I built a large number of residential buildings, but every time I found myself in a crisis,” the singer admitted. “I borrowed money at crazy interest rates, bought land, built houses. God forbid if it breaks even. Now the real estate market has completely collapsed. Therefore, for certain reasons, I stopped doing this. I know quite closely a large number of colleagues in the workshop. Few of them invested in anything worthwhile. And even fewer are those who invested and received serious income. Therefore the most best business For a musician, it’s minding your own business and putting the money you earn in a box. And, if there are no crazy advertising contracts, it’s impossible to earn millions of dollars with concerts.”

The name works

First you work for the name, then the name works for you. The artists learned this truth well. And they monetize their popularity as best they can. They open a cafe named after themselves, produce perfume and clothes. Even blogging on Instagram began to bring them good income. I once invited famous musician, with whom we have friendly relations, it’s easy to “trade face” to open a restaurant in Moscow. He honestly told me: “I’m ready to spend my only day off on a party, but it costs 3 thousand euros.” “We don’t go anywhere for free either,” the producer of one famous artist admitted to me on the condition of anonymity. — Our appearance costs from 5 to 10 thousand dollars. And that was out of friendship. Don’t we have anything else to do - go hang out and take pictures?”

Ksenia Sobchak, for example, may ask for 10 thousand dollars for such services. But if this is Pugacheva, then the amount grows significantly. Alla Borisovna is very selective, she doesn’t go anywhere. According to rumors, the Diva earned $1 million (500 thousand each) in just her two “public appearances” this year. Once she appeared at the birthday party of the mother of a high-ranking official, the second time, as they say, at her son’s wedding billionaire Mikhail Gutseriev.

By the way, Gutseriev himself writes poetry, many of which form the basis of songs. Today there are almost no artists left who have not sung songs based on his lyrics. It is difficult to resist such a temptation, because Mikhail Safarbekovich not only gives his poems to artists for free, but also allocates money for filming a video and its subsequent rotation on television.

As they say, money equals money. An artist who finds himself in the o-boy often has a lot of privileges and bonuses. Many stars use cards in stores and restaurants with a 50 percent or even 80 percent discount. They drive free premium cars, wear free brand-name clothes, and live in donated apartments. But the most great gift The state did for them, giving artists the opportunity to pay only 6% tax on their income as individual entrepreneurs. And considering that part of your money " individual entrepreneurs"are still receiving in envelopes, it is not surprising that their material well-being is growing regardless of the crisis and the budget deficit. It's not nice to count other people's money - that's true. But, hearing that Shnurov became the main Russian singer those earning more Valeria Gergieva, Denis Matsuev And Oleg Tabakov, I’m tempted to ask: “Are you completely lame?!”

Expert opinions

Dmitry Groysman, producer:
- Cord, like Vysotsky in his time, is understandable to both the intelligentsia and hard workers. If Stas Mikhailov sings for one category of people, Philip Kirkorov sings for another, then Shnurov sings for everyone. At “Invasion” I saw how even the riot police standing guard danced to the song “Exhibit”. And the more it was banned, the more expensive it was. Many years ago the mayor Yuri Luzhkov unofficially banned his performances in Moscow. There was no official order, but the police refused to allow the organizers to hold his concerts. Before the ban, it cost 5 thousand dollars per concert, and after Luzhkov banned it, the price for a Leningrad performance at corporate events began to reach 25 thousand.

Evgeny Fridlyand, producer:
- With Shnur, everything is very relevant and social. He has a song for every occasion. In the morning in the newspaper - in the evening in a verse. All this with humor and obscenities. At the same time, from a musical point of view, this is a very high-quality and professional product. There is only one cord. If instead of Kirkorov you can take Leontyev or Laima Vaikule, that is, to find an adequate replacement, then there is no analogue to the Cord.

Anton Belyaev, musician:
- The success of Shnur is justified. Firstly, everything for him is tied to primitive emotions. Secondly, swearing in songs is always fun. We remember how popular the Gas Sector group was, which also used obscenities. But it was dead music, played by some whips. But “Leningrad” has a concept, intelligence. Plus, Sergei has production skills - having chosen this direction, he knows where he is heading. In general, this rollicking music has one big problem: often, except for the dashing “e-ge-gay” and all sorts of forbidden words, there is nothing else sensible in it. And any Russian group is capable of playing such music.

The soloist of the Leningrad group Sergei Shnurov is one of the highest paid artists on Russian stage. This year he rose to second place in the Forbes ranking “Top Russian Celebrities 2018.”

Annual income of Sergei Shnurov according to Forbes

In 2018, the artist achieved impressive financial results - Sergei Shnurov’s annual income amounted to almost $14 million (more than 920 million rubles). The musician first appeared on the Forbes list in 2006. Shnurov did not enter the TOP 50 at the time of his break in creativity - 2008-2009, as well as in the period 2010-2014.

Financial condition of Sergei Shnurov in different years:

• 2006: $1.7 million – 25th place
• 2007: $1.3 million – 43rd place
• 2011: $1.2 million – 49th place
• 2015: $2.7 million – 28th place
• 2016: $11 million – 3rd place
• 2017: $5 million – 12th place
• 2018: $13.9 million – 2nd place

How much does a concert, corporate event and advertising with Shnurov cost?

In addition to income from the main activity of a musician, concert performances and private corporate events, Sergei Shnurov has other sources of profit. The performer appears in commercials and hosts own business.

Earnings from concerts

Shnurov's main source of income is concerts. At the time of the suspension of the Leningrad tour in 2008, the group charged about 30 thousand euros for one concert, and after its triumphant return in 2010, the cost of the performance increased to 250 thousand euros.

Concert of Sergei Shnurov

For concerts outside the country, each member of the group receives travel allowances of 15 thousand rubles. per day. The best rooms in premium hotels are reserved for musicians. The cost of a ticket to a group concert in Russia varies from 800 to 300 thousand rubles. It all depends on the time and location of the event.

Cost of corporate events

Sergei earns no less from corporate events than from full-time performances in concert halls. the most expensive Russian celebrities. In the review price lists of stars regarding the cost of the Leningrad group, it is most often mentioned - “by agreement”.

Sergey Shnurov at a corporate party

It is known that musicians can charge from $60 thousand to $70 thousand for a performance, but this is the price on ordinary days, not associated with any major holidays. A corporate event at the end of December, beginning of January will cost customers 100-120 thousand dollars. And in New Year's Eve– up to 250-300 thousand dollars.

Profit from advertising and cinema

Soloist famous rock band often appears in films and commercials. For participating in a film with a small budget ($2 million), he receives 400 thousand rubles. in one day of filming. In total, his filmography includes 20 films and TV series. Also in 2018, Sergei Shnurov was invited to the jury of the TV show “The Voice”.

Shnurov's provocative image allowed him to make good money from advertising. Sergei starred in advertisements for the construction company Terem and the bookmaker Leon, and recorded a shocking video about the anti-diarrhea drug Polisorb. Shnurov received $180 thousand for advertising the potency enhancing product “Ali Caps”; the campaign consisted of 8 commercials.

Business income

The musician has his own business. Shnurov owned a bar and restaurant in St. Petersburg, one of the establishments is located in an elite hotel in the northern capital. According to media reports, the CoCoCo restaurant went to his wife after the divorce. Sergei’s business selling clothing for men ShnurovS is developing dynamically: T-shirts, T-shirts with original prints and trousers.

Restaurant Shnurov in St. Petersburg"CoCoCo"

The leader of Leningrad owns luxury real estate near Mariinsky Theater and an old house whose area exceeds 300 m2. The singer also has 2 large apartments in St. Petersburg worth more than 35 million rubles. In addition, the artist has several cars in his garage. However, due to the divorce proceedings, Shnurova and his wife Matilda are possible.

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