The most profitable product for trade. How to trade in a small store: what is profitable, what product is better to sell. The most profitable business

Before investing their money, effort and time in the business, any novice businessman asks this important question. How to occupy exactly that market niche, where at the same time there will be good demand for its products and a sufficient number of solvent consumers. Every newly-minted entrepreneur dreams of this, but these dreams come true very rarely and, more often than not, remain dreams. And the reason for this is the most common - competitors.

It was about competition that was dreamed of during the Soviet Union, when there was a shortage of goods. Today, if someone finds a profitable, unoccupied industry, they will almost immediately find out about it. And tomorrow there will be two or three entrepreneurs in this industry, who will begin to multiply at the speed of mushrooms after rain. And in a short time this niche will be filled with militant competitors.

There is, of course, a better situation, provided that somewhere in a large state organization your uncle works as a director, who, out of family feelings, will transfer orders for the provision of services and the purchase of goods only to you. And since this is only your uncle, there will be no competitors. But this is fraught with an article about monopoly and corruption in state-owned enterprises. Therefore, it is better to consider the ideal version of a competitive market with the condition that in this industry there are simultaneously a large number of approximately the same competing entrepreneurs and enterprises that use similar technologies or sell a similar range of goods.

All market niches today seem to be occupied and completely filled. But in fact, not due to the fact that the market is steadily growing and developing, technologies and products are changing, the demand for them is changing. Because of this, new product industries are emerging, quickly filling up with the most active and competitive entrepreneurs. And also those who just happened to be in the right place at the right time.

And now a few examples of how it is possible and necessary to use the uneven development of the market, and how to play on the changing situation in order to gain a local advantage over competitors in an overcrowded product niche.

Once in the distant past, in Russia there were no cockroach pencils. And the cockroaches themselves in the houses were innumerable. One commercial organization learned that this miracle cure is already on sale in China. And this very company has entered into a contract for the supply of a huge amount of goods. The first shipments were snapped up like hot cakes for several months, despite the fact that prices were two to three times higher than the purchase.

Then, when other firms after some time learned about this and began to also import pencils from cockroaches to Russia, prices fell along with the amount of profit. A year later, this product was no different from an ordinary commercial one, and there was the same markup of 20-30% of the purchase price.

Or another situation from the relatively recent past. A good communicator Palm Treo 650 was released in the USA. For a time it was the best one. But progress does not stand still. They began to produce more advanced communicators. But Palm Treo650 still continued to be in demand, because it was a very successful model. In this regard, it was released in a very large batch.

In one year, this communicator managed to become the best-selling communicator in the United States. Then, of course, the fashion for him ended, he was outdated. But a significant remainder of the batch remained on the market. And the change of fashion has not yet reached Russia. And there were enterprising people who figured out, counted and began to import these communicators in containers to our markets. For comparison: since the United States recognized this model as obsolete, its purchase price was reduced and amounted to $ 100-120. Our Palm Treo650 cost 350-400 dollars as a novelty. This went on for over a year. Several large companies, seeing this situation, also decided to make money and began to import these communicators in very large quantities.

And the boom is over. Once there was a surplus of goods on the market, then the price quite naturally fell. Just by that time, the cost of newer models began to decline in our market.

Therefore, in order to really make money, you need to constantly look for different options earnings, new goods and services.

Now let's see what goods and services are in demand now.

As elsewhere, you can choose here. For example, the consumer goods market. Every day or quite regularly, people buy bread, potatoes, kefir, cereals, sugar, salt and other products. But since these goods are constantly needed, then there are very, very many manufacturers of this assortment, respectively, you can not count on the profitability of this trade. In order to have more than competitors and always have a demand for the products of their production, you need to constantly introduce some new technologies that will reduce the cost of goods, or count on large sales volumes. Here it is already impossible to talk about small and medium-sized businesses, since you will have to create large supermarkets, shopping centers and networks.

There is another option - to look for completely new products and services. You will be the only ones on the market, and for a while you will be able to work without competition. If we talk about such a product that can be quickly found and that it is suitable for any region, then these are constantly changing fashionable styles of clothing and shoe models.

Designers and marketers work to create these products every year. If you have already opened the sale of clothing and footwear, you can contact the suppliers of popular fashion brands in their price category, and every season to delight your customers with an assortment of new collections. All this will be in demand, but only for a certain time.

Then competitors will find out about the profitability of your enterprise, and will start importing and selling similar models. Demand and margins will inevitably fall. Therefore, take care in advance about purchasing new models that are relevant for the next season, and customers will always come to you.

It is also necessary to take into account the fact that constantly developing progress is capable of not only creating new business areas and market niches, but also destroying old ones. More recently, the sale of cassettes for cassette recorders was widespread. It was very profitable. But then the development of technology stepped forward, laser discs appeared, and cassette recorders became obsolete and disappeared from production. Cassettes are no longer needed by anyone.

Or let's turn to another similar industry. Every year our market is massively replenished with novelties of mobile phones, laptops and netbooks, tablets, electronic gadgets and other equipment.

Batteries for these devices have time to wear out faster than the device itself deteriorates or becomes obsolete. Therefore, many entrepreneurs were able to arrange the supply of batteries and other spare small items and accessories for electronic equipment directly from Chinese or Taiwanese manufacturers. They help people and don't forget their profits - everyone is happy. Or they buy in the largest online stores known all over the world, for example, ebay.com. It is possible to purchase spare parts and various components for existing equipment there much cheaper than from the supplier of this equipment itself.

The circuit is very simple. A communicator supplier purchases batteries from a direct battery manufacturer and imposes a markup on them. Then the supplier of the equipment makes purchases of electronics together with spare parts, brings it to its warehouse and again makes a markup for delivery and separately for storing the equipment in the warehouse. Alternatively, you can buy batteries directly from the manufacturer in an online auction. It is clear that in this case you save a lot of money, which also increases depending on the quantity of goods in the supplied batches.

Modern means of communication and delivery make it possible to receive the ordered goods quickly and easily. And there is always effective demand for it, which is constantly growing with the acquisition of equipment.

Here a natural question arises as to whether a novice businessman should do everything in the same way as those who already have many clients, large sales volumes, turnover and good income. The answer may be simple: if someone invented and created a successful business, then this someone - clever man... And this means that the same business can be reproduced only if, for some reason, the enterprise is closed, or expands in another, less busy place... For example, there was a certain company that successfully worked in the clothing market in one city. You are from another city. We arrived, got acquainted with the assortment, how to find suppliers and clientele. In your city today there is no such commodity and such trade. And you copied this type of business and transferred it to your city. In this case, the option will be successful.

The likelihood of success will become even higher, and you will be especially pleased if you manage not only to do the same thing, but to bring some other idea of your own - new and original. But at the same time, it is necessary to realize that any undertaking in the market is primarily a commercial risk, and not only profits and opportunities. And the more profitable the business, the greater the risk for a businessman.

As long as there is money, or items that can replace it, there is trade. Every day we run out of bread, butter, vegetables and fruits, we lack new clothes and shoes, household appliances. The desire to get something new leads people to the market, where, having studied a wide range of goods, they choose exactly the one that is needed in a particular situation.

A purchase is made, as a result of which the seller receives the required amount of money, and the buyer receives the desired product. At first glance, the deal is mutually beneficial and satisfies the interests of both parties, but in fact, an entrepreneur engaged in the market finds himself in a more advantageous situation, since it was he who was lucky enough to overtake competitors and get this buyer. The latter is important in the conduct of a trading business. The lack of buyers makes it unprofitable and leads to the closure of the outlet, which many novice businessmen fear most of all.

Trade has been and remains the most profitable business from the point of view of earning profit as soon as possible.

The main thing trading rule- creation of our own extensive customer base, as well as the sale of the goods in demand. With skillful goal setting, a small start-up capital and a strong confidence in your own luck, trading in specific goods can become the main source of income and give a 100% return. For example, being the owner of a retail outlet on the market that sells household chemicals, you can get a solid income without worrying about damage to the goods and a decrease in its value. There is always a demand for such goods as potatoes, onions, peppers and other vegetables. People need clothes and shoes all the time and at any time of the year. Selling bakery products, not a single entrepreneur was left behind.

The only thing about worth remembering for a novice businessman:

trade can be profitable only when the number of competitors is minimized;
everything depends on buyers;
investments will certainly pay off, therefore, in an effort to save money, you should not step over the boundaries.

The ideal option is a family trading contract in which all family members participate. In this case, the costs of a loader, a seller and even an accountant are minimized, which allows you to save significant amounts on this expense item that go to the family budget.

Features of the organization of a point of sale on the market

Having not yet decided on the product, but having an idea of what kind it will be, you should start search for a place under the point of sale. The most advantageous places are considered to be places with a greater traffic of people - entrance, exit, first rows, adjacent to them. Naturally, they are all occupied or rented out at inflated prices. Most often, newcomers are offered remote boutiques and pavilions, the rent for which is not as high as the possible profit from sales from this place. In no case should you agree to such an option, it is better to take it more expensive, but near places of large gathering of people.

Having decided to organize a retail outlet, you should decide on form of doing business... The easiest way to take shape is with. Registration in this capacity will not deduct more than 1000 rubles, which is initial stage important.

To rent a place for the sale of goods, you should receive new status, since this will greatly simplify relations with the market administration and future suppliers.

If you have not registered an organization yet, then easiest This can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace the accountant in your company and will save you a lot of money and time. All reports are generated automatically, signed electronic signature and is sent automatically online. It is ideal for individual entrepreneurs or LLC on the USN, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it became!

Choosing a product for sale

Trading always begins with the selection of a product to be offered for sale. The type, form and name of the goods take an important place in the receipt. If possible, you should trade in inexpensive but exclusive goods that are highly competitive and in demand among consumers.

Before looking for a supplier, you need to devote a few hours to studying the retail assortment located near the retail premises of competitors' boutiques. Having spent quite a bit of time, a novice entrepreneur will be able to avoid mistakes and buy exactly the product that is lacking in this market segment.

So, if in the neighboring pavilion they sell products for cleaning furniture, floors, stoves and bathtubs, washing powders and dishwashing detergents, it is advisable to bring various kitchen utensils and bath items to your own retail outlet: towels, dishes, shelves and plastic cabinets. mops and the like. If we are talking about the sale of T-shirts and sweaters, then you should bring trousers, skirts and jeans to your own retail outlet. In addition, the choice of products can be influenced by the time of year and the demand for it.

For example, in the winter season in great demand boots and outerwear are used, in summer - dresses, blouses, sundresses and sandals. You should also pay attention to fashion trends. In the last spring-autumn season, sneakers were in great demand. In the same spring, the demand for them dropped, buyers prefer shoes with wide heels or platforms.

Assortment analysis by location

Small city

In terms of trade small towns have their own advantages and disadvantages. On the one hand, the population in such cities is small, which means that profits will be distributed extremely unevenly, which makes one think about carefully choosing the location of the outlet. On the other hand, in small city it is possible to bring quite ordinary goods, and sell them at high prices, due to the lack of competitors.

To this kind goods may include:

inexpensive, but fashionable this season things and shoes;
household chemicals of foreign manufacturers;
confectionery;
alcohol.

The choice of goods is extensive and depends entirely on the location of the market. So, if the market is located in a residential area, it is advisable to start selling buns, bread, sweets and first-consumption goods, for which people will not specifically go to the supermarket, but will willingly buy by going down to the entrance. Near gas stations, you need to trade in spare parts for cars, oils, cigarettes and alcoholic beverages.

Big City

Big cities provide a lot of opportunities for choosing the location of the market where it is planned to open a retail outlet.

So, planning to sell things, footwear, sports equipment, you should rent a room in the clothing market. If the trade is related to household chemicals, vegetables and fruits, you need to rent a kiosk at the grocery market. In addition, there are also construction and mixed markets. Do not forget about the high popularity of wholesale markets, where goods can be sold not by grams, but by tens of kilograms at a time.

When planning to open a retail outlet selling accessories for mobile phones, earrings and other jewelry, it is advisable to place it near a university or school. Students and schoolgirls will become regular customers and bring a good income.

Village

When planning to open a retail outlet in the market in the village, you should carefully study the contingent local residents... The goods for filling the counter should be selected depending on the needs of customers, keeping in mind that most of the villagers are elderly people who do not need branded clothing and the latest in modern technology.

Most popular in the village are used goods such as:

bread;
flour;
sunflower oil;
salt;
matches;
sugar;
sweet water;
ice cream.

It is advisable to purchase a certain amount of washing powder and detergents, kitchen towels, clothespins, men's and women's socks, underpants, work gloves. Such goods always find their buyer, they are not perishable, therefore the benefits from their sale are obvious. Do not forget about alcoholic beverages as well.

Center or outskirts

When it comes to a point of sale downtown, then it is worth understanding that people go to the center with a specific purpose: to walk, go to the theater, cafe, meet friends. In the city center, you can open a shop with flowers, clothes and shoes, or grocery store, in the assortment of which there will be alcoholic and carbonated drinks, buns, bread, vegetables, fruits and sweets.

Nobody buys quality clothes and shoes on the outskirts, trade in chemicals, construction materials and small equipment will also not be successful. The purchase of significant goods is always deliberate, the buyer wants to have a choice and therefore go to the city center to shop. On the outskirts, it is allowed to open exclusively a grocery store with a small cafe where you can order coffee, tea, breakfast, or dinner.

Embankment and other places of rest

When planning to open a retail outlet on the embankment, in parks, at a car and a railway station, near a parking lot and the like, it should be understood that, despite a large crowd of people, it will not be profitable to trade in bulky and expensive goods.

Perfect goods are considered:

seeds;
ice cream;
move-dogs;
coffee Tea;
hamburgers;
pies;
sweet and soda water;
alcohol;
napkins.

Analysis of the assortment depending on the area

Food

Planning to open your own retail outlet in the food market, it should be understood that you will not have to expect large incomes at first. On average, no more than 6 thousand rubles are collected from one food outlet per day.

The assortment should be selected on the basis of the above information, personal preferences should not interfere with the desire to earn. It is most profitable to trade in potatoes and other relatively perishable vegetables. Potatoes, carrots, onions and beets will always be in demand. It is no less profitable to trade in meat. In the latter case, the business can become practically waste-free.

Non-food

The non-food sphere of trade should include, first of all, the sale of things, chemicals, dishes, small household appliances, electrical appliances. You should choose high-quality, but not expensive, goods, the mark-up on which will not make the buyer want to pass by.

Construction

The sale of construction products requires not only market research in order to find free poverty, but also the availability of certain knowledge in the field of construction. Not all buyers can sensibly explain what thickness of timber they need specifically, what quality of paint they expect and how many rolls of wallpaper they need. If the supplier of the product does not know this, the business will not work out from the very beginning.

Selection of products for sale depending on the season

Trying to get the most out of trade, you should focus not only on the location of the market and the number of competitors, but also on the season, especially when it comes to trading vegetables and fruits. In winter, it is most profitable to trade potatoes, carrots and onions.

In the spring, you can make good money selling strawberries, cherries and fresh vegetables. In summer, tomatoes, cucumbers, plums, pears, apples, peaches and apricots are in great demand. In the fall, you can organize a wholesale of sweet peppers, eggplants and cabbage.

The same applies to clothing and shoes. The assortment of the outlet must change following the change of seasons, otherwise the entrepreneur will not benefit from the business he has started.

Typical mistakes of beginner entrepreneurs in the field of trading in market squares

You should not count on the fact that by purchasing goods cheaply, renting a retail outlet and finding several buyers, you can build a real business that can be passed on to your own children.

Many entrepreneurs keep afloat for only a few years, or even months, after which they close, having come to the erroneous conclusion that such a business is unprofitable.

In fact, problems like this arise from numerous mistakes performed in the course of trading, here are some of them:

The listed reasons are far from the only ones, but they are in most cases that have a negative impact on the trading business.

Impact of the crisis on market trading

Successful trade largely depends on the purchasing power of citizens.

In crisis years, buyers have less money, respectively, they go to the market less often, which leads to a decrease in the number of sales and the closure of many outlets.

During the crisis years most profitable to trade products and essentials. Clothes, footwear and small household appliances are in less demand, as well as interior items. The crisis is disastrous for trade, but with a lot of experience in this area, you can adapt to it.

Any successful business starts with a good idea. Therefore, if you decide to open an online store, first of all, you need to think over the range of products for sale. This is the main question that every aspiring entrepreneur faces. If you cannot decide on the choice of a direction of activity, check out the most popular ideas of what to sell in an online store, collected in this article.

Where to begin?

So, you have decided to open your online store, what to sell? This question arises for every aspiring entrepreneur who wants to start trading online. To find out which product is profitable to sell on the Internet, it is enough to test your chosen niche using a special service. With its help, you can determine how often buyers show interest in a particular product, making inquiries in search engines... If the result is low, the products will not be in demand, and accordingly, you will not be able to get a good profit from selling them. If hundreds or even thousands of Internet users search for a product every day, this means that you have made the right choice.

Before making a final decision on how to trade through an online store, decide how much you are willing to invest in starting your own business, draw up a competent business plan and get to work. It is also advisable to hire a specialist who will prompt and attract buyers to him.

Book trade

Do you want to know what is better to sell in an online store? Pay attention to the books. This is the most popular product on the network, with which many successful entrepreneurs started trading.

Its main advantages:

Low purchase price;
Inexpensive and convenient delivery;
No warranty of any kind;
Simple storage conditions;
High demand.

Collector's editions sell especially well online.

An online book store is a great option. Since books are a fairly popular product, all initial investments are paid off in the shortest possible time. Such products usually have a mark-up of 50-70%. The disadvantages of the business include a high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many seasoned experts believe that books are the most the best way than to trade in an online store for a beginner.

Inexpensive electronics and gadgets

Nowadays, such products are in great demand. Its assortment is constantly updated, therefore, the highest level of competition is observed in this market segment. This is a great 2019 idea of what to sell in an online store, but in order to promote such a business, it will take a lot of time, as well as the help of professionals. In addition, you will need large financial investments, but they will pay off in the shortest possible time.

To attract buyers, offer them affordable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to the goods during delivery and the return of equipment with a factory defect. The margin for such a product ranges from 15–45%. Electronics occupies one of the first places in the list of the best-selling goods on the Internet, so trading in such goods will in any case bring a good profit.

Childen's goods

If you are looking for what is profitable to sell in an online store, pay attention to baby products and toys. For this type of product, you can make a good markup (over 100%) and, accordingly, get a decent income. Loving parents pamper their little ones, so sales of baby products are constantly growing. Before, carefully study the offers of competitors and select a hot product.

The best option for aspiring entrepreneurs who start from scratch is off-line, and some of the things that will bring in commission will be put up for sale in the online store. Thanks to this, you will be able to profit from sales without investing money in the purchase of goods.

Goods for pets

People who have pets are willing to pay any money for the comfort of their pets. If you cannot decide what to trade in an online store, try offering customers:

Food for cats and dogs;
Clothes for animals;
Furniture and accessories.

Such products are of low cost and are always in good demand. In addition, pet products are difficult to find in small towns, so residents of small towns mostly buy them online.

If you are not attracted to pet products, you can ask. This idea is perfect for fishing enthusiasts. Advertise your resource on thematic forums and sites for men. When the business starts to develop, you can add products for hunting and outdoor activities to the assortment.

Intimate goods

Can't find interesting idea what can be sold in the online store? Recently, many sites have appeared on the network that offer erotic products. This is a specific product, but it has its own consumers. Many people are embarrassed to buy such a product in specialized stores, so they order it on the Internet. If you have not yet decided what is the best way to trade in an online store, pay special attention to this lucrative idea. There will be no problems with the delivery of such a product, and you can get a solid income from its sale.

Auto parts

This is a great idea for what you can sell online in times of crisis. If you want to open a business with a small investment, you can at first trade in spare parts for a particular car brand. When choosing a specialization, keep in mind that during the crisis, parts for domestically produced cars are more often bought.

The most demanded product:

Filters;
Racks;
Headlights;
Mirrors;
All kinds of accessories.

Before you open an online spare parts store from scratch, you need to decide on which customers your products will be designed. You must clearly understand in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.

Handmade

Recently, many citizens of our country who want to improve their financial situation often ask the question,? If you are creative, you can make some products at home and sell them online. Hand-made crafts are very popular, so this activity can bring a good stable profit. Let's figure it out,?

This could be:

Exclusive clothing;
Various souvenirs;
Handmade soap;
Decorative candles;
Jewelry and accessories;
Vine products;
Ceramics and more.

Goods from China

According to experts, it will be guaranteed to bring a decent profit. During the crisis, many consumers prefer inexpensive quality products, so they often visit online stores that offer cheap goods from China.

If you decide to do this, the first thing you need to do is choose what to trade.

The most popular Chinese products:

Clothes and footwear;
Car gadgets;
Tablets, laptops and mobile phones;
Accessories.

After you select an assortment, you need to look for a reliable intermediary who will supply you with goods on favorable terms. Some Chinese online stores offer free shipping, that is, you can order goods directly from China from the manufacturer and resell them on your website. If you want to make a good profit, conclude cooperation agreements with retailers and supply them with products in small quantities. The more partners you can attract to your business, the higher your earnings will be.

How much can you earn?

It is impossible to answer this question unequivocally, since the profit of online stores depends on many factors:

The scale of the business. A small online store with an assortment of 20 items will not be able to generate much profit;
Initial investment. If you invest a lot of money in your business, there is a big risk that you will not get it back. At the same time, if you start with a small capital, trading will bring a penny profit;
Promotion costs. If you do not invest in website promotion, it will start generating income in 2-3 years, and then in the best case;
Attendance. According to statistics, in the West, out of 100 buyers who visit an online store, only 1 person makes a purchase. In our country, people do not trust online trading very much, so 1 person out of 500 decides to buy.

Some resources bring only 5-6 thousand rubles a month, while others, at the same time, allow you to earn up to 5 million rubles. It will take about 10 years of intensive work and a solid investment to develop your store to such a high level.

In addition, I would like to note that the earnings and profits of online stores are two different things. Today, there are many enterprises operating in the network with a huge turnover, but they receive little profit. Almost all the money earned has to be spent on maintenance and business development. They have been working on the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally “survive” in a difficult economic situation. But there are also resources that generate huge income. It all depends on the choice of goods and your attitude to business.

More often than not, deciding to start entrepreneurial activity people choose trade. This is due to the fact that such an activity does not require special knowledge, is available to everyone, and with perseverance and proper business organization, it can bring good profit. Despite the fact that there are a huge number of markets, shops and supermarkets in Russia, their number has not yet reached saturation. Thus, according to statistics, the retail space per capita in our country is almost two times less than in Western Europe.

When planning to start trading, first of all, you should decide on the product that you will offer to customers. You can make money selling any product. What is profitable for you to trade in the market depends on your preferences, connections and life experience. If you do not go into details, then there are several large groups of goods that are usually offered in retail in markets and small shops:

foodstuffs:
clothing and footwear;
goods for household and personal hygiene;
goods for the repair of premises and construction;
tools and household appliances.

Once you have identified your product niche, the next step in starting a business is choosing a location. The axiom is that the best places are located on the path of the flow of people - entry and exit, central aisles near parking lots. However, rental prices are also the highest here. If you do not have experience and "buffer" capital for the first time, then it is better to start not with the most prestigious places, but choosing a counter in the "corral" is a losing option.

Trade in food products

Food products are of the greatest interest. Indeed, no matter how difficult economic conditions may develop in the country, the first problem for the head of the family will always be the task of feeding his loved ones. But for the same reason, the competition in this market segment is very high.

Having decided to trade in food, you will have to compete not only with your neighbors at the counter, but also with supermarkets and retail chains. Naturally, your financial capabilities cannot be compared with Pyaterochka, Magnet or Auchan.

How can you trade profitably on the market in such difficult conditions? The answer is very simple - the same thing that these network giants trade, but offer the buyer what these giants cannot offer. How can one survive and succeed in such conditions. It should be understood that when trading, for example, eggs produced even on your own farm, you cannot offer more low prices than in retail chains. The secret is to create your own circle of buyers. It is well known that buyers tend to prefer “their own and trusted” sellers, even if their prices for some goods are higher than those of their neighbors.

It is necessary to establish informal relationship with buyers. In this case, they can give you their phone number to notify you of the delivery of a special or cheap item. You can't just abuse such contacts. Obsessiveness can play a cruel joke on you. Consider the specific characteristics and needs of your regular customers. Such contacts are very useful on the eve of big holidays.

Read also: How to start a butcher shop from scratch: a business plan

Now it is profitable to trade in “village products”, which buyers associate with the absence of chemicals and antibiotics. However, in order to meet the requirements of this group of consumers, one must select suppliers very carefully. Indeed, today, due to the availability of veterinary materials and pesticides, there is a great risk of their uncontrolled use in the private household.

The display of the product should be as attractive as possible. Buyers tend to like the presence of price tags with additional information. For example, if the product indicates its origin or characteristics ("open field tomatoes" or "salted with sea salt" and so on).

Selling meat on the market belongs to the category of very profitable business... There are a lot of people (with different income levels) who buy meat exclusively from the market. Only on the market is it possible to communicate with the seller, "smell and touch" this specific product.

Trade in meat on the market has its own specifics. Firstly, such meat is predominantly fresh or even steamed, and not frozen. Secondly, of course, the period for its implementation is limited. Usually sellers of meat buy it from small producers by prior arrangement. This ensures not only the safety of the product (this is done by the sanitary and epidemiological inspection), but also the seller's confidence that the animals are raised in proper conditions.

In Russia, long-term close cooperation with sellers with people who raise animals on their personal subsidiary plots is quite common. At the same time, the seller also acts as a supplier of compound feed, veterinary drugs and other goods (including household goods). Such cooperation is beneficial to both parties. Given the great distances in our country, it is often not profitable for a small producer from remote areas to sell meat on the markets of large cities himself.

Trading in fish in the market is, to a certain extent, similar to trading in meat products. But fish is an even more perishable commodity than meat, so the profitability of such trade is highly dependent on the efficiency of work with suppliers.

Vegetable and fruit trade in the markets is very widespread. Previously, these were strictly seasonal products. Today, in the winter period, it is quite possible to trade in imported or greenhouse products. It is profitable to trade in retail products from Central Asia in the market. Nuts, dried fruits and spices are also in steady demand in Russia. A significant advantage of this group of food products is a rather long shelf life.

Fluctuations in prices for fruits and vegetables are quite large. An important role is played here by the fact that these goods, for the most part, are perishable. Prices for them can drop significantly in one day or, conversely, rise depending on the arrival (absence) of a large batch of any product.

Trade in clothing and footwear

The markets, most often, sell clothes and footwear of low and medium price categories. Wealthy people prefer to buy expensive exclusive and branded goods in boutiques or even abroad. The profitability of trade in goods of this range strongly depends on the reliability and profitability of prices from suppliers or the presence of direct links with foreign wholesale markets. The personality of the seller plays a very important role here. We all know the category of people who are able to convince to buy any thing, as “you look in this million dollar jacket / coat”.

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Long gone are the days when sellers in the market in one place offered everything - from socks to fur coats. Today, each seller has his own specialization. Where to start trading on the market, in principle, does not matter. You just need to assess your capabilities - connections, working capital, and so on.

A special segment of the market is occupied by the goods of the second hand group. In a crisis and a decline in the level of income of the population, this business is flourishing both in large cities and in small towns and villages.

Trade in goods for personal hygiene and household

Household and hygiene products are most often presented in the markets with household chemicals and inexpensive cosmetics. These are consumer goods, so they have the greatest turnover in residential areas. Trade in household chemicals in small remote towns is very profitable. Very often, the sale of these goods is combined with the sale of auto chemical goods (glass washers, antifreezes, electrolyte for batteries, and so on).

The assortment of goods at each point should be as wide as possible and cover all price categories. The display must include related products - overalls, protective equipment, containers, and so on.

During the summer season, you should pay special attention to the range of goods for the garden and vegetable garden. In addition to the usual fertilizers, seeds and chemicals, attention should be paid to the simplest tools - pruners, sprayers and other devices.

Trade in tools and building materials

Trading in a range of products in this group requires sellers to have sufficient qualifications and competence. In addition, to create a sufficiently wide range of presented instruments, very significant working capital is required. For this reason, individual entrepreneurs trading in the markets, as a rule, specialize in a narrow segment, for example, they sell only woodworking tools or represent mainly one manufacturer.

Plumbing products, heating equipment and related fittings are in high demand in regions with intensive individual construction. The sale of consumables (putties, paints, sealants, glue, and so on) is a very substantial and relatively stable income item.

Recently, the production of certain types of building materials at small enterprises has been gaining popularity. In many regions, most of the concrete blocks, paving slabs, fence sections and similar materials are produced locally. Cooperation with such enterprises for entrepreneurs in the market brings good income.

Have you read it? Now check out 10 rules of business success from genius businessman Jack Ma.
His starting capital of $ 20,000 was helped by his wife and friend. He is the first mainland Chinese businessman to be featured on the cover of Forbes magazine. He is the richest man in China and the 18th richest person in the world. His fortune is estimated at $ 29.7 billion. His name is Jack Ma and he is the founder of Alibaba.com, and here are his 10 rules for success: